KariAndersen
Member
Joined: 25 Mar 2006
Posts: 3
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# Posted: 26 Jul 2006 16:23
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My son and I drove 600 miles last summer to set up a booth at a three-day county fair in a very small community in NE Montana where I grew up. The first day was not very successful and I only sold about $100 worth of candles and I was so disappointed.
As we were packing up for the day, my son, who was 8 years old at the time, took me aside and said, "Mom, can I give you some advice about your candle selling?" My son is wise beyond his years so I was open to listen to him.
"Mom, you're doing it all wrong." Okayyyyyy
"You tell them that they are made out of veggie wax, burn cleaner than other candles, burn really long and how much they cost...."
I was confused because I was thinking that I was doing great with that information so what could he possibly tell me I'm doing wrong??
"Mom."
"You gotta get 'em in love with the scent first. Any scent... once they have a favorite, you are sure to sell." Wow! I was floored.
Ok, so the next day, I used his technique. I took a Sweet Orange and Chili Pepper [Link removed - Admin] candle. If the people walking by didn't like that one then I would put other candles under their noses. I would keep opening jars until I found one that they liked.
So was my son right about my sales?? Did I sell more when I got them to fall in love with a scent?? The first day I did a measly $100 but the next day was over $600 and the next day after that was over $700!! Yes! He was right! I'm so glad that I listened and I'm so glad that I have a business that my son and whole family can be involved with.
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