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PMHayes
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Joined: 23 Apr 2008
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# Posted: 5 Sep 2008 05:24
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MLM lead generation used to be a fairly simple process. It was basically done two ways. Either you invited all your friends, family, associates, your warm market, to a meeting, showed them some products or a marketing plan or both and invited them to join your business opportunity or you visited those same folks in their home, product in hand, asked them to try the product, presented a business opportunity and then invited them to that same meeting in method number one. Simple, right? Sure it was until you were into your second or third MLM and when those same friends, family and associates saw you coming they would run for the hills! None the less this was how it had been done since MLM began with Amway in the 1940's. Then came the Internet and online marketing and MLM lead generation was changed forever. No more terrorizing your warm market, you now had the whole internet as a recruiting ground. Problem solved, right? Well, yes and no.
The Internet is a very big and impersonal place and the process of MLM lead generation just took on some new and significant challenges, mainly, how to find people and get them to our websites to see our products or present them with a business opportunity or both. The internet is full of scams and people tend to be skeptical of MLM opportunities. So how do we get people who don't know us to trust us enough to try our products and look at our business opportunity and then get them to trust us enough to join us? If MLM lead generation is the life blood of an internet business and key to it's survival, these problems have to be solved. Of course we can always go back to that same warm market and invite them to look at our website, but we really don't want to run them off, do we?
Well, if we are not going to harass our friends, family and associates, we're left with finding ways to get total strangers to visit our site. That means buying traffic and there are basically only a couple of ways to do that. You can advertise your business, print or online, or you can buy leads and website traffic. All the paid methods really boil down to those two options. The best ad campaigns, leads and traffic, the ones that give you quality people who are serious about finding a business opportunity, are very expensive, costing in the hundreds to the thousands of dollars. They work well, but the average MLM distributor can't afford them, at least not for long. The budget leads really aren't worth what you pay for them. And the free ads and free leads, well, you get what you pay for. They tend to produce more "tire kickers" than "car buyers." Either way, In the end you're still left with the problem of getting people who don't know you to trust you. What's the answer to this dilemma?
In my opinion, personal branding and attraction marketing have revolutionized MLM lead generation. This is the process of becoming known as a person worth listening to and worth following, a leader and mentor. You attract prospects to you rather than chasing after them. This is accomplished by adding value to the online community by joining and contributing in online MLM or home business forums, blogs and social networking sites. These communities are populated by millions of people, many of them either in or looking to be in a good business opportunity. Over time they begin to know and trust you and you will attract like minded people to your business. Article writing is another way to establish personal branding. If you write quality articles on subjects related to your business or your products and they get published in article directories, you become recognized as someone who is knowledgeable and someone who can help others become successful. This will attract people to you and your business. The great thing about attraction marketing, it doesn't cost a dime! It takes time to produce but once it starts to do so, you will never have to buy another lead again.
MLM lead generation is the life blood, the key to survival for your home based business. I suggest a two phased approach. In the beginning you will need to buy leads and traffic but this should be a short term fix. It will get you started building your business but then you need to begin the process of branding yourself and becoming an established leader and mentor to the online home business community. Once accomplished you will be off to the races and MLM lead generation will never again be a problem. You will have more leads than you can handle and they will be quality leads. If you have questions or would like to discuss personal branding, attraction marketing, feel free to contact me. I would be more than glad to help in any way I can.
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GavinStephenson
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# Posted: 5 Sep 2008 18:02
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I totally agree which is why i teach people how to attract the market instead of chase the market.
I would rather be woken out of bed with breakfast instead of nagged out of bed.
Same with business. people dont like to be nagged and with this new web 2.0 platform you will get nowhere my promoting you link everwhere
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DHL
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Joined: 27 Aug 2008
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# Posted: 11 Sep 2008 23:17
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Thanks for the info.
My wife is always saying to me, "I don't want our friends running away from us". I'll go up to anyone and talk to them, however, my wife takes a more conservative approach.
Being in 2 multi level companies, you can say we've worn out our "warm list". The only egde we have is that they are 2 TOTALLY different companies. One that doesn't work for one, might work for the other.
DHL
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GavinStephenson
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# Posted: 12 Sep 2008 07:41
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Do you know how to convert your cold market to a warm one?
Social Networking websites like myspace and facebook are great for business and I see it everyday that people are trying to market there business and I know for a fact they are not seeing results
why. because I was once using the same methods they were using. People tend to forget the Social Part and just promote there business in social networking sites. When you build a relationship with people and use your website as repour to connect, develop and inspire your target market you will have a endless supply of leads chase you.
Sounds complicated but easy. Thats basically how your change a cold market warm
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alexa
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# Posted: 12 Sep 2008 12:54
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I think there are a lot of very mistaken views about, on "warm market" and "cold market".
If you call someone who knows you but they're not looking for an opportunity at the moment, and your aim in calling them is to promote one to them, is that going to be a "warm" call or a "cold" one, really?
If you call someone who's a bought-in lead, is looking for an opportunity because of the current economy and wants to make some money and is waiting for someone call about such an opportunity, is that a "cold" call or is that person "warm market"?
People who have not given the words much real thought are sometimes using these words "warm" and "cold" just to refer to whether or not they know the person they're contacting, but that's WAY less important than whether or not the person is already looking for an opportunity! If they're not, then however much time you waste trying to get them to want to, you're just "persuading", and that's a waste of everyone's time.
Warm is often pretty cold, but cold can be very warm!
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GavinStephenson
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# Posted: 12 Sep 2008 14:42
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I get you on this point its a very important factor with paid advertising but i was refering to marketing using free social media websites sorry i should of said.
I look at cold market as people I dont know at all. my warm market is friends and family.
I never saw cold market warm market from that prospective before. Every business i have been in has explained it my way from Xango to Success University even close internet buddys of mine.
I wouldnt join someone I didnt trust and resonate with espcally over the internet. Thats why i call it cold market.
alexa: I think there are a lot of very mistaken views about, on "warm market" and "cold market".
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alexa
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# Posted: 12 Sep 2008 18:53
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GavinStephenson: I look at cold market as people I dont know at all. my warm market is friends and family.
I understand, Gavin. And I know that that's the "conventional teaching" on this subject.
But let me ask you a question, then: would you prefer to call someone who's a friend or family member to try to interest them in your new business if you know them well enough to know that they're not looking for a business opportunity at all, or to call someone you don't know who genuinely and voluntarily requested information (unincentivized to do so) about home-based business opportunities and wants to be called back by people about them? Which one will feel like a "warm" call and which one will feel like a "cold" call?
I'm just trying to make the point that the language people habitually use in this context inevitably colors their thought process about it, and that colors their expectations, and that colors the outcome of their approaches. And it's something most people are pretty unaware of.
For many people, the realization that "cold market" is where the true business prospects are is a remarkably liberating one! For many people, that's where they can recruit people who were really looking, people who want to make money, not just people who needed to be "persuaded", not just people who are comfortable for you to call because you know them anyway so you know at least they won't put the phone down, or people who might sign up just because they know you and don't want to offend you and might even manage to become interested in the thing.
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GavinStephenson
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# Posted: 12 Sep 2008 20:24
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alexa: I understand, Gavin. And I know that that's the "conventional teaching" on this subject.
Yep I hear you. I would rather speak to someone who is actually intrested. With my form of marketing though I am already speaking to people that are intrested because i have targeted a specific keyword.
We use the same concept but because you buy leads and I dont our prospective of cold market warm market is different and I dont think there is a way around it.
I have my market chase me I dont do code calling. I have my market come to me.
do you use PPC aswell?
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DHL
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# Posted: 12 Sep 2008 20:46
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Hi Gavin and Alexa ,
Gavin,
I agree with your views about "cold" and "warm" markets. I've always thought "warm" was your family and friends, and "cold were new prospects. Also, you are saying "myspace" and "facebook" are GOOD tools to use, as long as you use it more for social rather than business? Are you a believer in buying leads?
Alexa,
I see your point as well. I've never looked at it that way. It's funny, sometimes you think who won't, will, and the people who will, won't! Also, what is PPC?
DHL
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GavinStephenson
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# Posted: 13 Sep 2008 17:11
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Theres nothing wrong with buying leads. Id just rather be hunted than be the hunter. There nothing better than a lead calling you. Why because they already know who you are and they like who you are otherwise they would never of picked up the phone.
Thats where personal branding comes into play. The people that contact me share similer intrests. They connection is already istablished for a long term relationship. When you buy a lead its more by chance. Like playing the lottrey.. but if your phone game is good then great..
Dani Johnson has some great material for calling leads but im going to stick having leads chase me for now
DHL: Gavin, I agree with your views about "cold" and "warm" markets. I've always thought "warm" was your family and friends, and "cold were new prospects.
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PMHayes
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# Posted: 14 Sep 2008 05:16
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It's a whole lot more fun talking to people who come to you rather than to people you are chasing after. It certainly is easier to sell them on you and your business.
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alexa
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# Posted: 14 Sep 2008 08:26
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I think it stands for "pay per click", the kind of advertising where you have a link on someone's website (like for example a link on someone's blog which you've done through Google Adsense or something) and you don't pay anything to display your ad there, but when someone clicks on it, you pay for that. So the cost depends on the response you get, but you're paying for people who visit your website by clicking on a link, not for people who become customers or opt-in or whatever it is you want them to do on your website. Something like that anyway.
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GavinStephenson
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# Posted: 14 Sep 2008 17:15
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Sorry I didnt See that part .. Yeh it Is Pay Per Click. Googles PPC is called adwords.
If you type make money online in google on the right hand side you have all the paid advertising which is PPC. Everytime someone clicks on that add you get charged. Its the quickest way to get traffic but I recommened you do some research before investining any money into PPC.
anyone using any other forms of paid advertising . if so how is it working out
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HomeBizMama
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# Posted: 16 Sep 2008 01:20 � Edited by: HomeBizMama
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Actually, to become successful in any MLM company is all about strategy. Reason why the failure rate is so high is because everyone just wants to recruit as many people as possible. So they buy all the leads they can. Get the people to join and leave them hanging. You probably would then email your members several times a day with more links for them to join for traffic exchanges and lead generating programs. By that time, they figure they are not getting anywhere and end up quitting.
As an example, my program has a 3x6 matrix, I would set my goal to get just 3 people to become their mentor and teach them about duplication. They all go out and get 3 more people to do the same thing. Now your work is done and you can start again with another MLM company to get yourself multiple streams of income. Hence, always have more than one egg in your basket.
After I'm done with my so-called rotation experiment with the team I just created, I'm going to have to look into that idea.
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