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happygal
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Joined: 3 Nov 2005
Posts: 295
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# Posted: 30 Oct 2009 14:04
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So I was just reading another post where people started talking about drop cards. Have to admit this was the first I heard of it. Who uses them. Any experiences you can share?
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BobFirestone
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Joined: 1 Jul 2009
Posts: 133
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# Posted: 30 Oct 2009 14:24
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Drop cards are a very hit and miss marketing technique. You have to put out a lot to generate a response. When I have done them in the past the response was about 1% and the conversion ended up about 1/4% of the total fliers put out.
The pros are it is cheap and anyone who can walk can do it. You can get 5,000 3"x4" fliers printed for about $100.
The cons are it has a low conversion rate and from time to time someone will call you to try and ruin your day.
In some areas there are companies who do drop card distribution campaigns. This is something I have been looking into for future promotions.
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happygal
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Joined: 3 Nov 2005
Posts: 295
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# Posted: 30 Oct 2009 14:50
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Interesting. Thanks for sharing.
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dula14
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Joined: 1 Jul 2009
Posts: 46
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# Posted: 3 Nov 2009 16:26
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Doesn't seem like a very targeted marketing strategy. Like Bob alluded to, you'll probably have more people responding with "take these cards and shove'em" than actual conversions.
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happygal
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Joined: 3 Nov 2005
Posts: 295
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# Posted: 5 Nov 2009 11:25
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I agree...wasn't really considering them. Just was curious to hear more about the concept.
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Esteban
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Joined: 25 Oct 2009
Posts: 16
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# Posted: 5 Nov 2009 11:33
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I have used this method of selling. It is 'hit and miss' but only at first, few people respond but, if you are selling some product or service which people re-buy on a regular basis, it enables you to identify customers. Those customers buy several times and sometimes indefinitely.
A pain at first but it can be worth it for the right business type.
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BestBoss4meisme
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Joined: 6 Nov 2009
Posts: 6
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# Posted: 6 Nov 2009 13:49
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anyone looking for cheap drop cards clubflyers.com was what I used when I helped promote a band for a bar, now although there is a low percentage of people that see them for one big show this bar would average like 120 people a night, granted it was a national act, but putting flyers around at all the tattoo shops, coffee shops, etc, the old fashioned way did bring a total of 327 people in the door, for Naples, FL at a metal show that was pretty impressive... I have since moved to a more wide genre'd music as I wanted that band to be but... erhem factors limited me in that way... /erhem... lol anyways, now being that we interbreeed so many different genres I do plan on using drop cards again because like it was said like 100 bucks i think total was 130 shipped and everything ready to go, photoshop up yourself a nice flyer, front and back pretty, good cardstock... just be careful you don't post in a no soliciting area. i also worked at a retail store in a plaza in town and just got permission from the owner.... a long time ago when flyering for my guitar lesson company someone once did call and complain that it colored their window... they wanted me to buy them a new window, said they called the cops, and were actually trying to scam me because I called the police and there was no such report....
BUT what I Learned from that experience was great, I was totally careful the entire time, make sure NO article of jewelry is hanging, clothes hanging, anything that would possibly scratch a car, again make sure NO no soliciting signs, and you're good to go... i would give away lessons on prepay and great a great responce... to the tune of thats all I used and with the acceleration from that word of mouth referalls and in less than 6 months had a total of like 30 students I would book weekly through out the month.
Another post I was in earlier I forget which mentioned something about multiple streams, I failed in that regard with the lessons because I was solely depending on it to get out of my then life insurance job that I finally ended up quitting like a month ago (which was... Not Heaven to say the least lol) and see when any bump in the road came it happened to be surgery of having to have some lymphnodes removed, it totally was a wrench in the gears because I didn't pay anyone to help market those flyers, and when I was down no one was doing it!!!! So I would say do it if you're going to but further yourself with the cash flow in right back into more marketing like a radio or tv ad to get what you can get from it and move on to bigger and better agendas.
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