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stayhomemomma
Member
Joined: 11 Apr 2008
Posts: 7
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# Posted: 11 Apr 2008 16:09
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Throughout the course of my husband and I doing affiliate programs, drop shipping, etc. etc. we have come to the conclusion that to really make it big online you have to market offline. We have just launched an offline marketing campaign for one of our sites, but my question to you all is: Have any of you marketed offline to get sales online, and if so how and did it work for you???
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mountainmom5
Member
Joined: 30 Aug 2007
Posts: 640
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# Posted: 12 Apr 2008 09:12
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ummm.... not exactly sure what you mean by marketing offline - I LOVE the fact that I can do all my marketing online! I am a stay at home Mom and the bare thought of trying to market offline or locally makes me turn pale!
Welcome , by the way!
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getagrip
Preferred Member
Joined: 20 Feb 2006
Posts: 1206
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# Posted: 12 Apr 2008 16:28
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I don't agree that you HAVE to go offline to market online products, but you can always give it a shot and TEST it out to see if it works. Please note that a lot of offline promotional methods will not be very targeted, although if you put your thinking cap on, you can come up with ways to generate targeted traffic offline.
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stayhomemomma
Member
Joined: 11 Apr 2008
Posts: 7
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# Posted: 12 Apr 2008 21:03
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Well just recently we created an ad and will have it placed in different newspapers around the country. I am interested to see if that generates a lot of leads for us...I know their are so many ways to market online, but there are some pretty cool ways to get people to your site offline as well. Has anyone forked out the cash to do post cards or joining a mailing list of any kind?
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dmitch31
Member
Joined: 18 Jan 2008
Posts: 158
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# Posted: 14 Apr 2008 12:43
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I would say go to youtube and to a search for "Gary Halbert". Unfortunately, he passed away about a year ago, but he was a genius when it came to marketing. There are quite a few of his videos on youtube, and I believe you can still purchase his materials. He was a strong advocate of offline marketing and felt that you could get more sales from offline marketing than you could online marketing. Definitely interesting stuff!
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