| Author |
Message |
ssamekul
Member
Joined: 15 Aug 2007
Posts: 37
|
# Posted: 4 Nov 2007 17:22
Reply
I've heard alot of good things about ezine solo ad mailings. But having tried more than one ezine, with different products, i've been burnt more than once.
I actually earned less than I invested.
What do you guys think about solo ad mailings as an advertising tool for "home based business opportunity" products?
__________________
|
changemylife
Member
Joined: 2 Nov 2007
Posts: 25
|
# Posted: 4 Nov 2007 19:42
Reply
Ssamekul,
It has been my experience with email advertising, the best you can expect is a 2% to 3% response ratio. What does that mean?
97% to 98% of your ads will be unread and deleted. 2% to 3% will be opened (clicked). You have another .5% that will hit your landing page and enter their name, email etc.
I use Rent-A-List.com in the past and was very disappointed. The name of the game with email marketing is massive quantity. Over a period of time and depending on your opportunity; you must email at least 500K to 1 million leads to see decent results.
__________________
|
TB550
Member
Joined: 1 Nov 2007
Posts: 28
|
# Posted: 5 Nov 2007 00:36
Reply
My favorite method is to get the targeted traffic from PPC advertising. But if you're not good at this then you're going to have the same money losing problem that you are having now. There are courses available (some free) that can help with the PPC (Google Adwords, etc) techniques to make them profitable.
__________________
|
Newbie Shield
Joined: 22 Sep 2007
Posts: 2196
|
# Posted: 5 Nov 2007 06:30
Reply
It's better to either drive traffic in other ways or build your own list. I don't think that buying email lists is a worthwhile investment. If you can build a good site, you don't need to buy lists.
Newbie Shield
|
ssamekul
Member
Joined: 15 Aug 2007
Posts: 37
|
# Posted: 5 Nov 2007 10:43
Reply
Thanks for the input everyone.
Quoting: Newbie Shield It's better to either drive traffic in other ways or build your own list. I don't think that buying email lists is a worthwhile investment. If you can build a good site, you don't need to buy lists.
What do you think about using solo ad mailings to harvest leads, someone suggested to me that instead of focusing on selling anything in the email focus on getting leads. do you think that is a good method of building a list?
__________________
|
Newbie Shield
Joined: 22 Sep 2007
Posts: 2196
|
# Posted: 5 Nov 2007 19:09
Reply
Hi again Ssamekul,
I'm dead against unsolicited email. I'm sure you know how it feels to receive it. It burns my blood so I wouldn't victimize anyone with it. Few unsolicited emails provide an honest opt-out link at the tail end of the obnoxious message. This makes it even more annoying!
The very nature of solo ads make my stomach tense. Most services advertise unsolicited email every day for 7 days in a row. Some services advertise safe lists only. Safe lists are better because folks have asked for something in exchange for being added to the mailing list. Still, I doubt that most recipients enjoy these ads.
Do you like to get unsolicited email every day for 7 days in a row? Who does? How about if you agreed to be put on a list in exchange for a free eBook or some other free item?
A synonym for Solo Ads is Exclusive Mailings. Just because someone subscribes to a service, do you think that they are happy about or even okay with receiving additional offers? I'm not one to buy into this sort of logic. I think it's unconscionable.
Bottom line = it's damn annoying to get these sort of emails. Furthermore, don't do it. If your site is worth a darn and you know how to promote it, don't resort to evil tactics.
Newbie Shield
|
cherie27
Member
Joined: 27 Nov 2007
Posts: 676
|
# Posted: 8 Jan 2008 05:33
Reply
There are some articles about ezine marketing.
http://www.realworldtactics.com/ezine-marketing.html
Read them and see if you get something out of it.
__________________
|
Marktech
Member
Joined: 8 Jan 2008
Posts: 219
|
# Posted: 9 Jan 2008 11:44
Reply
I agree, email list marketing doesn't work very well, at least for well defined, small niches. I made the mistake of sending an email ad to 400,000 subsribers for $20 dollars!! I thought I was going to make a killing - not one sale.
__________________
|
CPrice
Member
Joined: 18 Jan 2008
Posts: 9
|
# Posted: 18 Jan 2008 21:11
Reply
Quoting: Marktech I agree, email list marketing doesn't work very well, at least for well defined, small niches.
Actually, the opposite should be true. If you're marketing to a well defined niche...it's targeted. Your offer should be targeted towards them.
Targeted List + Powerful Offer = Great Response
|
mountainmom5
Joined: 30 Aug 2007
Posts: 1944
|
# Posted: 18 Jan 2008 21:42
Reply
Quoting: Newbie Shield It's better to either drive traffic in other ways or build your own list. I don't think that buying email lists is a worthwhile investment. If you can build a good site, you don't need to buy lists.
I agree - well put 
__________________
|
kfree2006
Member
Joined: 4 Jan 2008
Posts: 17
|
# Posted: 22 Jan 2008 03:28 · Edited by: kfree2006
Reply
Do not forget it also depends on your ad copy how well it's written
and your headline, also your target market is important. Also do your product or service has good value will these prospects benefit from your product or service Let's not forget their is alot of junk out there also so we have to find out what works and what doesn't.
So we do have to test and track our results when we
market online.
__________________
|
