PMHayes
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Joined: 23 Apr 2008
Posts: 129
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#21 · Posted: 30 May 2008 01:22 · Edited by: PMHayes
Ok, here's my two cents worth. I maintain that focus on selling product is the small picture. I know that may sound a bit harsh, but i believe it is so. Here's why.
I don't think everyone who considers buying a Starbucks, Applebees, or McDonalds franchise likes everything on the menu. Better yet, i can see someone who doesn't even like coffee buying into Starbucks because of the sheer profitability of the company. They know millions of other people love coffee and because of that the business will prosper. The even bigger picture is the entrepreneur who buys more than one franchise. Even larger than that is the person who buys the entire company. He or she doesn't have to like coffee, they simply have to be able to recognize the profitability of Starbucks, and capitalize on it. That my friend, is the big picture.
I am in The Berry Tree and Nutronix, companies which deal in health and wellness products. I don't use or even need all of our products, but again, that's the small picture. Of course i use some of the products, and like them. But i would not necessarily have to. I simply have to recognize that the big picture is that millions of health concious people will use these products. In fact, the single largest consumer group in America today, the "Baby Boomers," are, as a whole, extremely health concious. Do you think when i market this business to someone in that demographic, they are not going to see the potential profitablity of a Home Based Business that deals in what millions of their peers purchase on a daily basis from, say, GNC or any other health supplements business? No, not all of them will, because not all of them are business minded. But, it only takes two or three sharp business minded individuals to explode your business and therefore your profitability.
Sure, when someone asks me what the products are, or if i use and like them, i answer them, truthfully. I don't spend a lot of time with the subject, but i do answer them. If they tell me that they want to try the product first, and if they like it, they may sign up as a distributor, i give them the links i have to try one or two of our products for free, well, they have to pay a little for shipping. But, and i don't mean to sound harsh, i don't hold my breath waiting for them to come running to me and tell me how wonderful the product is, and how they can't wait to sign up. It can happen, i know, but that has not been my experience. Why? Because it takes a special kind of person to do MLM anyway, a special kind of person, able to see the Big Picture, with a powerful enough "why." That "why" is usually not related to how wonderful the product is. Unfortunately those are the facts. In fact, often, as i have said before, people frequently use that whole let me try the products line as a smoke screen. It makes it easier to turn me down if they can come back with "it didn't work for me." That's easier for people to say than "no, I'm not interested."
And, please don't get me wrong here, I'm not a hard nose, but i don't want small minded, short sighted people in my downline. They are much more difficult to work with. They tend to need a lot of "encouragement" to do the marketing plan. Quite frankly, I really only have enough time to focus on those individuals who DO see the Big Picture, the ones with a true entrepreneurial spirit, a business mentality and the drive to succeed. Those are the individuals who will make themselves and me a lot of money. Yes, i will sign up the "product" people, they will do well in retail sales, because they believe in the product. That will help my overall business growth, and will help a lot of people live more healthy. Once in awhile someone may try a product, get all excited, and want to join the business, and even may become another superstar. But, in reality, that doesn't happen very often. I don't mean to sound like a hard nosed profit is the only really important thing, kind of person, I'm not. But, and never forget this, we are not in this thing for free. We are in this industry to make money and retire securely. So, I spend most of my time with those of the same mindset. Most, i said, not all.
I hope this was helpful to someone
Mitch
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A8ch
Joined: 24 Jun 2005
Posts: 902
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#22 · Posted: 30 May 2008 10:47
discrat: I think too many people trying to succeed at Internet Marketing really ignore an important part of promoting their product. And that is concentrating too much on Online Marketing and not enough on Offline Marketing of their Product/Website.
Although I don't view "concentrating too much on Online Marketing" as a bad thing (it IS Internet marketing!) I do agree with the overall premise of your statement.
It is easy to become blinded to the fact that the people we are trying to reach online actually exist somewhere in the flesh. The reality is that we all live offline.
You can find us in the supermarket, in places of worship, at the playground, the theatre, school, the library, the book store, on public transportation, standing in line somewhere, and in all the other places we like to hang out. So it makes perfect sense for us to take advantage of those offline opportunitiues as well... when it's convenient to our usual routine.
At the same time, however, we ought to keep in mind our targeted demographic. If my product is toys for toddlers, leaving a catalog with neighborhood day care centers might yield better results than pinning it on a laundromat bulletin board.
Hermas
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