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Elljay
Forums Member
Joined: 23 Jul 2008
Posts: 11
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#1 · Posted: 29 Jul 2008 11:19
Hiya
Do any of you have any experience writing press releases? If so any tips would be wonderful, I am really struglling to write one that doesnt sound like an ad!!!!!
Thanks xxx
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marperrr
Forums Member
Joined: 4 Jun 2008
Posts: 43
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#2 · Posted: 29 Jul 2008 15:23
What I have done is to read some of the other ones that are getting noticed and mirror what they said. It also helps to imagine that you are someone doing a report on your story and act like youre writing it in 3rd person with good content and keep it simple and not long winded. Like my 3rd grade teacher used to say, "It should be like a womans skirt, long enough to cover the subject but short enough to be interesting."
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Newbie Shield
Joined: 22 Sep 2007
Posts: 2226
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#3 · Posted: 29 Jul 2008 21:54
marperrr: Like my 3rd grade teacher used to say, "It should be like a womans skirt, long enough to cover the subject but short enough to be interesting."
LOL, "the subject"!
Mark, you just alienated half the female members by telling that joke and I alienated the other half by laughing at it :D I had to give you credit for it though because it made me laugh out loud.
Excellent press release tips. I might add that many folks make the mistake of writing the press release too like they would write an article.
Common mistakes are using blunt persuasion, hard selling, and going overboard with explanations or informing. Informing is required but should be brief and to the point.
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CSGWAHM
Forums Member
Joined: 30 Dec 2006
Posts: 271
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#4 · Posted: 29 Jul 2008 21:57 · Edited by: CSGWAHM
marperr: Like my 3rd grade teacher used to say, "It should be like a womans skirt, long enough to cover the subject but short enough to be interesting."
Loved it marperr!
Newbie......I totally laughed out loud and I'm female! Also, you covered alot of the common mistakes made when writing press releases.
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Elljay
Forums Member
Joined: 23 Jul 2008
Posts: 11
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#5 · Posted: 30 Jul 2008 07:41
Thanks guys, and the little joke gave me a wee chuckle for the day and I am female too
I am away to go and write a decent press release now, wish me luck
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A8ch
Joined: 24 Jun 2005
Posts: 902
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#6 · Posted: 30 Jul 2008 07:57 · Edited by: A8ch
Here's a link to a website with practical and psychological tips on writing
press releases, and useful strategies for getting publicity in general.
http://www.publicityinsider.com/
Hermas
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