Ads not converting

Discussion in 'General Advice' started by redsadie, Apr 5, 2009.

  1. redsadie

    redsadie New Member

    Hi guys
    I would like a little advice if you don't mind [​IMG]

    I ran a MMM ad (total of 5 variations) from 19th - 22nd March and just got a bill from Adbrite which is fair enough but I could scream! My ads haven't got a very good CTR when they are compared against impressions and so aren't converting.

    Here's an example:

    Country Boy Reveals All
    You Are Few Minutes Away From Making Serious Money, Complete Guide.

    This is the highest one out of the five variations I have (all leading to the same page) I think I need to put an email signup in there really to capture names and addresses but I'll get that done soon.

    The numbers are this:

    Impressions 132,914
    Clicks 71
    CTR 0.053%
    CPM $0.12
    CPC $0.22
    Conv. 0
    CPA $0.00
    Spend $15.81

    Have I given it enough time? (I can't afford to spend any more if they aren't converting), are the ads compelling enough? Is my site ok? (I can't see where they are leaving the site unfortunately - might just be me, I'll have to dig a little deeper!)

    I'm advertising on Google and related sites, spreading my net as wide as I can (in English speaking countries which has been recommended) going through the Adbrite system when you create a new campaign, so have any of you great people got any advice for me???

  2. destiny7

    destiny7 New Member

    You have to be very careful when using sites like adbrite, because they can be as expensive if not more so than Adsense.

    You not only need to very good ad copy you need to understand the metrics the site is showing to determine whether or not you should advertise in the category your choosing. On top of this you need to have a lot of cash up front for lots of testing.

    I forgot the ebook that I read about two years ago, but if you look up Carlos and Lupe this should be their site link you should be able to learn how to use such sites as they claim to make thousands per month with them.

    In that ebook they detailed how they go about using these sites, and it's an expensive process that requires several thousand in upfront capital invest to see returns.
  3. redsadie

    redsadie New Member

    Thanks Destiny

    I'm going to knock ppc on the head for now as I really cannot afford to lose any more money like that, I may as well just shove my money in the drain!

    I think I'm going to go the way of the tortoise and begin article marketing.

  4. mountainmom5

    mountainmom5 Gold Member

    redsadie: I think I'm going to go the way of the tortoise and begin article marketing.
    The way of the tortoise is best in the long run...[​IMG]
  5. redsadie

    redsadie New Member

    mountainmom5: The way of the tortoise is best in the long run...
    I knew it all along Viola! Sometimes you have to see if something will work though, 'they' keep telling you it will!

    I was trying to make a bit of quick cash but keep getting distracted by 'promising shiney things' that don't seem to work for me!

    Focus, head down and write about what I know. Add some affiliate links in here and there and then keep building upon what I know.

  6. moneymagnet23

    moneymagnet23 New Member

    I agree with everyone, but i also think you should change your add..
    I don't think it is powerful enough..

    it has to stick out with the thousands of other ads out there..
  7. Newbie Shield

    Newbie Shield Gold Member

    Hi Red,

    I know it can be discouraging but not all is lost. Experience is priceless.

    1. Write down what you learned for future reference.

    2. Read up on PPC. Make sure you read up on relevance, quality scores, and how to convert among other PPC bits.

    3. Don't use it again until you feel you've learned most of the theory from a wide variety of sources.

    4. Pat yourself for having the courage to give it a try and be happy that you've learned some things.

    You're making progress and it's not breaking your bank.

    ~Newbie Shield~

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