If you use Google Adsense on your website, have you considered the real cost? When you understand the typical websurfer is only potentially at your site for 10 seconds, before clicking away. How much revenue are risking? The most important place on your website is what I call the "10 second box" it is the area of your website that is seen when the page opens. Ironically this is where Adsense usually ends up, it will be the first thing a potential customer will see. So if they spend the vital 10 seconds viewing Adsense ads, how then are going to convert these customers? The best way is make sure your Tag line, and/or your content is what will be the only thing that will be seen in the "10 second box". Next consider moving Adsense ads away from this area, by placing them at the Footer instead of the Header, or to one side but lower then the "10 second box". A even better way to convert is to what I call "Trap the Traffic". This by far is the best method. Most marketers are promoting more then 1 opportunity/product. So if you want to have an ad in you 10 second box, then it should be yours! This is easily done by creating a banner or small graphic ads with a hyperlink to you other product pages or Affiliate sites. By using this method there is only 2 places the traffic can go. They can either hit the back button or click away on YOUR ad.