Advice on promoting video marketing service

Discussion in 'General Marketing' started by moviemarketer, Jul 2, 2009.

  1. moviemarketer

    moviemarketer New Member

    I'm getting ready to launch my video marketing service to the mortgage industry. I'm having trouble finding people who want to earn money by marketing it. I'm thinking about a couple of different solutions and thought I'd post them here and get some industry feedback-

    solution #1- Offer to train only 1 person per state to market the service. This gives them an exclusive right and a better chance of earning $3000-$5000 a month.

    solution #2- Get several marketers who want to promote via the internet nationally and then just track their sales individually with no territories assigned. The upside for that is more subscribers for me and larger income for them, but scattered members and difficult to target areas for growth. Also more difficult finding people with internet marketing skills.

    Solution #3- Use a telemarketing firm to contact lenders and sign up users. Upfront costs are higher, but there would be no residual payout monthly which would in the end earn the company more money.

    So far I've tried sales people from the mortgage industry with little success. I'm now wondering if just looking for good sales people with a successful track record of marketing wouldn't work better.

    Just so you know the type of service we offer, it's a library of brandable sales videos loan officers can give away free to Realtors to increase their networking and referral marketing opportunities.

    What do you think would be the best way to get my message out, get new members and give a 10-15 marketers a shot at making some good part time money?

    Thanks in advance for your advice and suggestions.

  2. Newbie Shield

    Newbie Shield Gold Member

    Hi Bryce,

    Each option has significant pros and cons.

    1. Exclusivity has its benefits but you'd be banking on a single person for each state. If any person "fails", you'd have to go through the trouble of finding a second candidate. Sounds a bit too risky because you're putting everything into a single contact per state.

    On the other hand, you might be able to let candidates bid for the right to be the only person in a state.

    2. Sounds like your best bet on your list. Actually, finding marketers should be easy. Just visit forums like this one as well as industry forums. Same with blogs.

    3. You might do this but offer commissions to the loan officers instead of paying upfront. Be sure to stress the importance of appropriate contact. They might contact the manager with the proposition as the manager would be the one to accept or deny. Telemarketing to businesses can be a touchy issue.

    I have a fourth idea for you: Advertise through an affiliate network such as Commission Junction. You'll probably get the most exposure that way. Here's the link and I feel that it's the best affiliate network out there:

    ~Newbie Shield~

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