Everyone knows by now that the face of SEO is changing, more so with each passing month. As professional marketers whose job it is to keep up to speed with technical developments we can assuredly state that having powerful, reliable and standards compliant tools is indispensable. Content must be designed or redesigned as being harmonious with the search engines which set the course for any marketing campaigns. Lead generation is of the utmost priority, but if you want to be successful in this type of business you need to afford your prospects a content management system which is not only powerful for lead generation but which avoids hype, frills and hidden costs and which has been proven to be durable and long lived in the volatile web environment. I have worked with a number of systems but nothing compares with what I am presently using, nevertheless there is a constant requirement to evaluate the trends related to search engines, even though this is an ephemeral task since, it seems, just when you have something figured out that works, they change the paradigm. That's why it is good to have the input of the forums which often afford precious clues for tracking the movements of the big G orilla.