Has anyone had any success in driving people to their websites using cellphone banner ads? If so, did you use catchy, animated graphics or does a non-animated banner work too? I just got an Android-based phone and some of the freebie apps have banner ads on them. I would imagine that if you got 0.1% response you would be doing good... I have no idea what the rates are, but I'm sure I can find out from Google Ads page. Obviously, you want to target them and not just send them to kids and grandmothers. Thanks!