Authors - Books - Marketing : Oh my!!

Discussion in 'General Marketing' started by greenion, Feb 18, 2010.

  1. greenion

    greenion New Member

    Disclaimer: If any threads on suggested book reading have been started elsewhere, then I apologize for the double post. But, I think my suggestions have not been mentioned, so here goes:

    1. Your Money & Your Brain - Jason Zweig

    2. Web Marketing Applied - Joe Tracy

    3. 101 Ways to Promote Your Web Site - Susan Sweeney

    4. Phrases that sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz and Sally Germain

    5. 15 Secrets every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing by Dr. Joe Rubino

    6. 17 Secrets of the Master prospector - John Kalench

    7. Little platinum book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's

    8. Savvy networking: 118 Fast & Effective Tips for Business Success - Andrea Nierenberg

    9. Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas - Peter Kent, Tara Calishain

    10. Why Customers come back: How to Create Lasting Customer Loyalty - Manzie R. Lawfer

    11. Buzz Marketing with blogs for Dummies - Susannah Gardner

    12. Power netweaving: 10 secrets to Successful Relationship Marketing - Robert S. Littell, Donna Fisher

    ...and this list will continue as I read through others or see any others that could be useful to the community here. *And to those that might be wondering where all this reading comes into play; for awhile I was doing a lot of studying/researching on this new world of e-commerce and the entrepreneurial mindset that goes along with it.

    Marketing information from books is often times neglected because of the ready access of the web. Although the 'net is a volatile place that changes on the fly, there are still GEMS that can be found in books off the shelf.

    Note: To the newbies on a limited budget, do what I did and borrow these books from the library. Study and try to learn something that is applicable to what your trying to do online.

    Thanks for reading and posting any additional books that I might be interested in purchasing to read.
  2. brain

    brain New Member

    Nice post. Thanks for sharing! I know of few of them and they are really good and will try out others as well.
    "17 Secrets of the Master prospector" sounds interesting. Would like to grab hold of it as soon as possible.
  3. talfighel

    talfighel Silver Member

    There is another book that I think everyone should read. It is a new one by Ewen Chia. It's called:

    How I made my First Million On The Internet

    You can order it at or even Barnes and Noble.

    I ordered it 2 weeks ago and still waiting for it but this should be very interesting.

  4. weblearner

    weblearner New Member

    Thanks for this information. I think every one should read 'rich dad poor dad' --- Robert Kiyosaki
  5. talfighel

    talfighel Silver Member

    weblearner: Thanks for this information. I think every one should read 'rich dad poor dad' --- Robert Kiyosaki
    That is a very good book. I have it on my shelf and maybe I will go back to read it again.

    If you have not read it yet, go and get your own copy.

  6. A8ch

    A8ch Gold Member

    greenion: Marketing information from books is often times neglected because of the ready access of the web.
    I agree. Plus, there is much more information available in traditional book form than there is on the Web anyway.

    I always smile when I hear people use the term "information overload" because it's really an illusion.

    Information has been recorded in written form for centuries and stored in libraries. We had to make several trips to the library to get the information we wanted. That would take days, even weeks.

    Today, we can sit comfortably in our homes and with a few mouse clicks, get access to as much content as we can absorb, as fast as our Internet connection will allow.

    It's the immediate access to unlimited web pages that tricks us into believing there is "too much information." It's simply easier and faster to get to these days, thanks to today's technology.


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