Back To The Basics

Discussion in 'Network/Multi-level Marketing' started by Matt Zenittini, Apr 8, 2010.

  1. Matt Zenittini

    Matt Zenittini Silver Member

    It's so easy to complicate EVERYTHING when it comes to anything.

    If anyone is spreading themselves too far or getting lost with information overload, this should help.

    The most basic function of any business is to offer a product or service. Lets use a shoe store at an outlet mall as an example.

    When someone walks into a shoe store at an outlet mall.. Chances are good they are looking for a pair of shoes. There are LOTS of different kinds of shoes and the shoe store displays them all very nicely because everyone has different tastes.

    That someone will find a pair of shoes they like.. And buy them. OR they will keep looking for a different pair of shoes... But they ARE going to buy a pair of shoes when they find the ones they want.

    Do you see where I am going with this?

    Well you probably actually don't =] I'm going a different direction.

    How does the shoe store make a sale?

    1. Get potential customers.
    2. Find what the potential customer wants (more or less)
    3. Customer leaves happy.

    This really is SO simple yet so easy to complicate.

    Answer these TWO questions.

    Who is your customer? Your target market.
    What are their needs and wants?

    Everyone will have different needs and wants.. But for your website you can address general needs and wants your target market may have.

    Create a squeeze page featuring solutions to their needs and wants and collect their information. From there build a relationship with them and further your investigation of their needs and wants.

    They will be a happy partner if you respect them enough to care.

    I will make a new post more in detail soon =].

    All the best,

    Matthew Zenittini
     
  2. drunyan

    drunyan New Member

    I agree with what you said. When a person comes to our squeeze page, they are looking for something. We just have to help them find what they are looking for in a trusting relationship so that they will feel comfortable "buying" from us. And, the shoe must fit before they will buy. We must have what they are looking for in just the right size.
     
  3. talfighel

    talfighel Silver Member

    When you have an offer in any niche online, you have to do 3 things:

    1. Make sure that you have everything in place like a proper opt in page where the page converts people into subscribers.

    2. Then you have to drive targeted market to your offer which is your opt in page.

    3. You have to learn to how to master bringing in large number of unique and targeted traffic to your site from all sorts of places like PPC, articles, video marketing, blogging, social media, and anywhere else you can think of.

    Do this on a consistent basis and you will do well and make lots of sales. Again, you have to be persistent.

    Tal
     
  4. A8ch

    A8ch Gold Member

    Matt Zenittini: It's so easy to complicate EVERYTHING when it comes to anything.
    That's so true, Matt!

    Sometimes it's difficult for us humans to recognize the power of simplicity, so we feel compelled to add unnecessary layers of complexity to things. The only purposes that serves is to stroke our inflated egos, cater to our arrogance, and confuse matters.

    The acronym KISS - Keep It Simple, Stupid - is an excellent reminder that we should get out of our own way, and avoid becoming our biggest obstacle. We ought to apply that guidance to all aspects of our lives more often. It would help us to progress faster and farther.

    Nice post!

    Hermas
     
  5. FreeCashMan

    FreeCashMan Well-Known Member

    Keeping It Simple, is so important. To many home business pique your interest websites are too long and drawn out. One's website pique your interest website is nothing more than a billboard ad. Not a explanation book. Hit the key bullet points on your website. If one is interested they will move forward and request more info.
     
  6. Matt Zenittini

    Matt Zenittini Silver Member

    Simple, consistent, ACTIONS.

    Tweak the actions until they are working = [​IMG]
     
  7. mbasa

    mbasa Member

    Matt Zenittini
    This is so true!! It should be back to simplicity and consistency. It is important for us new affiliates (speaking for myself) to understand that this is a business like any other whereby you choose your marketing tools and strategise around them and be consistent in implementing them
     
  8. gingerva

    gingerva Guest

    Matt, the most basic function of any retail business may be to offer a product or service but in the network marketing business, it's about becoming a leader who can develop another person into a leader. We give people better options to traditional ways of doing business.

    Unlike traditional business, the product is taken care of by the company. The infrastructure is already in place. We need product customers because a steady flow of product sales through the company is what creates residual income. But without business builders, we don't have a business.

    Ginger Hogue
     
  9. Matt Zenittini

    Matt Zenittini Silver Member

    gingerva: Matt, the most basic function of any retail business may be to offer a product or service but in the network marketing business, it's about becoming a leader who can develop another person into a leader. We give people better options to traditional ways of doing business.

    Unlike traditional business, the product is taken care of by the company. The infrastructure is already in place. We need product customers because a steady flow of product sales through the company is what creates residual income. But without business builders, we don't have a business.

    Ginger Hogue
    I realize developing leaders is a tactic for building business.. However we can learn a lot in online business by looking at traditional business.

    I love looking at traditional business methods and seeing how they can help me grow my internet business.

    Very similar to Jonathan Budd's new MLM Launch Formula.. He used a tactic that traditional offline business use for his online business and became filthy rich.

    Make Sense?

    As well, you don't have to have leaders or even be a leader yourself to be successful. If you can take things to the most basic level to help the average person succeed, you can still become very successful.

    I'm not saying being a leader or training leaders is a bad thing though. Because that is a great thing to do.

    Matt
     
  10. wrlawrence

    wrlawrence New Member

    I agree Matt, It's art to keeping it simple.
     

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