Some people buy Profit Lance, learn, take action and make a decent income from the material. Others buy the same course and still can't make a dime...or at least not enough to support themselves. Why is that? Remember this... #1 - Take ACTION! #2 - Take the RIGHT ACTION! #3 - Repeat There's nothing worst than not taking action. However, doing things wrong can hurt you equally. But don't let that deter you from taking action. As long as you know what to expect, if you make mistakes, that's okay because you come out ahead with some experience. The important thing is find out where you went wrong, correct it, and continue. There are so many variables involved that even learning from the same source as everyone else, you're still not guaranteed to make the money you wanted to make. - market selection - product selection - traffic generation (seo, ppc, ads, articles, etc) - copywriting - etc., etc., There a lot to learn but the information you need is all there in Profit Lance. You'll want to be able to identify what's working and what's not. When you can find out what you're doing wrong, correct it, and continue. Keep everything manageable and don't do too much at the same time too soon. For instance... Pick one or two niches and one or two products to test only. Keep it small so that while trying to find out what sells and how to sell it, you don't lose too much time and money. You should have a way to keep track of the number of people that view your offer (article, ads, etc.) and be able to tell how many from that bought your product. If you don't have a way to measure this, you don't have a solid way to test, track, and measure the results to the changes you've made. If you know how many people out of 100 or 200 bought your product, you'll know if the product is worth marketing. If after making necessary changes and it's still not converting, dump it. Make sure all links are working, including the order link. You may not get it right the first time. Heck, you may not even get it right the 10th time but as long as you know what you're doing and where you went wrong, you can always tweak and test until you do hit the jackpot. If you do what everyone else does, it will get tougher and competition will be stiff. Sometimes, it's better to find what works for you. Think of it this way... Imagine the money you're spending is an investment into your future. Let's say you go to a 4-yr college... How much money would you have to invest? How much time would you have to invest? How much money could you expect to make after graduation? How much job security do you think you'll have? The money and time you're investing in building your online business is peanuts compared to the money you would have to spend to go to a college or university. Millions of people spend all this time and money in school and at the same time not making a single penny until the graduate and get a job. We have a chance to learn how to make money online for cheap and while learning and doing our "homework" we can actually make money at the same time. If it took you 4 yrs. to replace your current income that you slaved to make over all these years of working, is that worth it for you? So why are we giving up and complaining after a few weeks of learning something totally new to most of us? Maybe our expectations were influenced by the hype surrounding the success stories we often hear about? And when our expectation isn't met we get disappointed. The reality is there are more people not making or even losing money trying to make money online than there are people making money. But also know that a great majority of these successful people were once in your shoes before they found their success. They just never quit. Heck, I've even lost a lot of money at first because I was too exited and hopeful. I lost money on adwords because I didn't know what I was doing and I continued to lose because my keywords were too broad, and I kept thinking the next sale will get me into the green. I lost money working with cheating in-house affiliate managers. However, I learned and continued and that made all the difference. Now I make $500+ per sale on adwords bidding $.10 per click. I try to find products that have no or very little competition and bid on very specific keywords. Here's a tip: One of my success came from promoting silver dollar coins after 911 on adwords for $.05 a click. I had the idea after watching an infomercial about the WTC 911 Silver Dollar coins on TV. There were almost no competition at all. It lasted a while until the company I was promoting discontinued the 911 silver dollar. So look for opportunity every where and not just ebooks and making-money courses like everyone else. Here's what you need to remember though... Learn how to drive targeted traffic to where you want and always build a list in the process. Don't give up! Good luck!