Coastal Vacation Marketing?

Discussion in 'Coastal Vacations' started by CarolinaConsign, Jan 18, 2007.

  1. CarolinaConsign

    CarolinaConsign New Member

    I am in the process of developing a Business & Marketing Plan (B&MP) for a Coastal Vacations business. I want to put great emphasis on Marketing Strategies and would love to hear what ideas you have for marketing Coastal Vacations. In or out of coastal doesn't matter to me at this point, just different ideas than I have. I know I'm not the sharpest or brightest pencil in the box, but I know when combined with others I improve.
    Lead development, promotional ideas, barter, etc...etc...
    Btw.....I am more than willing to share what I pull together.

    Thanks in advance!

    Brian


    "We can never discover new oceans unless we have the courage to lose sight of the shore"
    Anonymous
     
  2. hsimpsonjr

    hsimpsonjr Silver Member

    One thing that I am about to start is marketing Coastal to local businesses and car dealerships to use the trips for incentives to get salespeople to make more sales or to get more customers to come in. It's going to be hard because I work a full time job right now but I have a new member that just joined the callcenter that was already a level 2 director and he made his living retailing the Coastal product to businesses mainly in the U.S. He is from Canada so if he can get on the phone and make sales to people in America I feel confident I can do it to. He does have a very professional sounding voice, though. lol He wanted to get into the call center and start building a team so he can get those pass up training sales. That is where the big money in Coastal comes from. You are making sales and getting the training sales. I know it's aggrivating to get past those first 2 but when you do, it's like pure freedom to be all that you want to be. There is no limit or minimum or maximum requirements. Another marketing technique the call center uses is rewarding new members who sign up at level 2 by allowing them to keep all of their level 1 sales immediately without passing any up. If you sign up at level 2 you get to keep all of your $1,000 commissions from day 1. You will be able to make immedate money which is great when you are first starting out and need to get your advertising established. It really attracts people to the call center also because it's an incentive to join at the higher level. It works great. I can speak from experience because my first sale was a level 1 sale and I got that $1,000 through PayPal.
     
  3. PNL Travel

    PNL Travel New Member

    Hi Brian,

    Other than the usual ways of marketing Coastal, business building and retail to business and people who love travel, I also market it to people who have home party businesses. Longaberger, Pampered Chef, Home Interiors etc... One lady I know is looking at the package so that she can give away a cruise as a door prize to people just for showing up and another to the hostess who tops $250 in sales. It's a tax write off for them, so that's always good!

    Lora
     
  4. dawnmo

    dawnmo New Member

    That's a great idea, Lora! Let us know how that works out for you.

    Harold, keep us posted on how your retailing plan works out for you!

    (I will have to start putting together a list of all these great ideas! So many ideas...so little time! LOL!)

    Dawn [​IMG]
     
  5. hsimpsonjr

    hsimpsonjr Silver Member

    I also thought about Parent-Teacher Organizations. They could use it for fundraising and to reward the teachers for a job well done at the end of the year. I know some sell the package to Churches for fundraising, also.
     
  6. CarolinaConsign

    CarolinaConsign New Member

    Great!

    Thanks Lora & Harold.

    Brian

    "We can never discover new oceans unless we have the courage to lose sight of the shore"
    Anonymous
     
  7. Lion_child

    Lion_child New Member

    Quoting: hsimpsonjrHe does have a very professional sounding voice, though. lol He wanted to get into the call center and start building a team so he can get those pass up training sales. That is where the big money in Coastal comes from.

    I thought the call center was not allowed with CSG, like passing up the sale to the agent.

    for me, i will be using the leads first, then i will expand to other marketing ideas. i plan to use newspapers, and the radio.
     
  8. hsimpsonjr

    hsimpsonjr Silver Member

    LionChild,
    CSG does not have a call center like we do but if you joined with another coastal group like CSG or wealthbuilders or any other coastal group, you can still be a part of our call center. You just have to pay the call center setup fee and the commission to the member that led you to the call center. You would actuallly be part of two groups. You can use both to sell Coastal Vacations. You only have to have one package though. So, if you decided to join the call center group after you joined any other group you would not have to buy your Coastal Vacations travel package again. You would just be paying for the set up fees and member commission.
     
  9. roger

    roger New Member

    Hi everyone,
    As they say, there is always more than one way to skin a cat.
    Although I'm a L2 Director, I'm relatively new at building a team and I see there is a lot of money to be made doing it BOTH ways (retailing and team building) if you're willing to put in the time.
    Nothing like having your cake and eating it too; what's the point of having cake if you can't eat it?

    For anyone who's interested, I encourage you to see my post on "There is more than one way" to run your Coastal business.

    Roger
     
  10. GWS

    GWS New Member

    Step 1. Represent a company with a product that has a real marketable value.

    Step 2. Align yourself with people who are going to give you a real marketing advantage.

    Step 3. Don't rely on automated systems & other people to run your business.

    Step 4. Don't get involved in the opportunities that revolve around 3 step money games & hype of what only a select few have made.

    Step 5. If you're not making money after 3 months sell what you can on e-bay like the rest of the unsuccessful Coastal reps are doing & move on.
     
  11. hsimpsonjr

    hsimpsonjr Silver Member

    GWS,
    Sorry Coastal didn't work out for you. It's working great for me and lots of other members of the call center and other teams. I hope you are successful in your new business but please don't try to bring our busniess down just because you had a bad experience.
     
  12. tomcha

    tomcha New Member

    GWS, I too am sorry that it didn't work out for you. How long have been trying? And what methods did you try to market the business?

    It might sound too presumptuous, but is it possible that you gave up on the business too early?

    Believe me, I have had my share of doubts and I still do at times, but this is the way I tend to think of it.

    This model is working for countless people. Therefore, if I find that it's not working for me, the issue (not necessarily a problem) is with me and what I'm doing. Not the system.

    So my philosophy has been to try something and if it doesn't show promise, I put it on hold/drop it and try something new until I come to something that I can sink my teeth into.

    Based on this, I've tried leads, classified ads and PPC. None have worked for me that well. Of course, I have to factor in the fact that I might not know what the heck I am doing.

    But I have other ideas that need to be tested, so I am willing to put these on hold for the moment.

    I know for a fact that I don't know how to write good compelling ads. So my guess is that the classified ads are working well for people that do know how to do so, but just not me at the moment.

    This brings me to another point. I always make it a point to always try and learn something new. Whether it's something about marketing or something else, for me the focus is on the marketing, I figure the more I learn, the more value I add to myself.

    And the more value I add to myself, the more value I can give to others. This is based on my founding belief that this is a people first business. The financial reward is something of a beneficial side effect.

    I mentioned it on another post on this forum, and I can't remember the author or the exact wording, but my favorite quote goes something like this.

    You can get whatever you want in life, as long as you help enough people get what they want.

    No matter what you decide to do, I wish you the best of luck.

    Thomas
     
  13. jnapier

    jnapier New Member

    As a top leader with Coastal Vacations I must say your asking a GREAT QUESTION.

    First - start by taking with your director about marketing. Find out what marketing options your group suggests.

    Personally, I recommend leads to get rolling.

    A home party/ grand opening for your business is suggested as well. Let your friends know about your business.

    Pick 2-4 marketing options ( lead companies) and move forward.

    I work with my team at events as well.

    The Coastal Synergy Group offer some great training for this area and it's helping our team members grow their business using several marketing options.

    Jay NaPier
     
  14. luvtravel

    luvtravel New Member

    Recently I had several prospects insist that the only way they will consider Coastal is to see my last 3 checks.

    Do you show your prospects your checks? If you prefer not to how do you respond to this "objection" as I feel this is nothing more than an objection.

    Personally I would never have even thought to ask to see a copy of someone's checks let alone insist on seeing 3. I find that as being rude and I would not want that person on my team.

    Terri
     
  15. decker2006

    decker2006 New Member

    Terri,

    I don't blame you. If those people are on a job interview, do they ask to see the boss' paycheck? Not only that, but the individual has to make the determination how much they will make by how much they put in to it. Even if the director has only made one sale ever, the person coming in to the business has potential to make so much more.

    Noreen
     
  16. roger

    roger New Member

    Well put Noreen. It was the same thing for me, when I initially joined Coastal I knew my Director had recently joined but it didn't make a difference because I understood the model and the product really interested me. And being the ambitious freak I am there was only one direction for me to go, up!

    He's no longer in the business and it's been almost a year full time for me in Coastal so it really does depend on you. Having a good Director is also key for knowledge, guidance and support but he/she isn't going to do the work for you.

    [​IMG]

    Roger
     
  17. hsimpsonjr

    hsimpsonjr Silver Member

    I have a one word response for people who demand anything from me or they won't join.....NEXT!? Man, that would really make me upset. If you volunteered to show them it's one thing but for them to demand it or else?! WOW! I would probably hang up on them. I definately think those are the people who are NOT the type you want on your team. What you could say is "well, when you go to your bank and get your checking account statement and prove that you have the money to start then I will show you my last check." Then, when they say "oh you can be sure I have the money" you can say to them," then you can be sure I have the checks." I want people on my team that know I want to help them be successful. Not a person that thinks they are doing a great service to me by being on my team instead of someone elses. Confidence is one thing but arrogance is another.

    Last night I spent about an hour on the phone with a wonderful lady who had seen some of my posts on this forum and wanted to ask some questions about the business. She sent me an email and I called her back and the main thing I wanted her to realize is that I was there to serve her and answer her questions regardless of whether she joined or not. I truley enjoyed talking to her simply because she was genuine with me and wanted to know more about the business and how the call center worked. She understood that I would be there to help her get qualified as soon as possible and after that I will continue to support her and her team. This is the kind of person I want on my team. She sees the great potential in Coastal and wants to learn more so she can prepare for her retirement which is just around the corner for her. She is a GREAT example of a prime candidate for Coastal and the call center. She and her husband want to be able to travel and the call center can take her calls while she is using her package. How COOL is that?! Helping people be successful is what it is all about.

    Terri, you could tell the person that you use paypal and don't get checks, also.[​IMG]
     
  18. luvtravel

    luvtravel New Member

    Thanks everyone. As you said.......NEXT [​IMG]

    On another note, I have to say how amazing Coastal Directors are to competitors who make feeble attempts at putting down Coastal
    giving them good advice on marketing, that's beautiful!!

    Coastal Directors showing their professionalism yet once again!!

    Terri
     
  19. Carolyn

    Carolyn New Member

    Quoting: hsimpsonjrShe and her husband want to be able to travel and the call center can take her calls while she is using her package. How COOL is that?! Helping people be successful is what it is all about.

    Speaking from first hand experience, it is beyond cool when you return from vacation, check into your back office, and learn your business continued to move forward while the professionals at the call center were speaking to new prospects as well as following up with others. [​IMG]

    For those retailing to businesses, other uses include boosting employee attendance and as rewards for customer referrals.
     
  20. cgmom

    cgmom Member

    Ok, so I am looking at this automated system and wondering how it really works? I call all of my prospects personally because I want to know who I would be working with as well as want the prospect to know who would be working with them. I think it is a great concept but in reality, does it really work? What kind of people are at the call center? What are they saying to your prospects? Just curious. As I said it seems like a great concept. Please fill me in!
     

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