Concerning Link Exchanges

Discussion in 'General Marketing' started by De La Mente, Jun 13, 2008.

  1. De La Mente

    De La Mente New Member

    Many blogs, press releases, and articles will tell you that exchanging links with websites that have content similar to your website is one of the keys to increasing page rank. This is not always true.

    Yesterday, I was reading an eBook that I was given from my back office about increasing traffic. It had a lot of information that I unaware of. For instance, those blogs and articles didn't tell me that for each link exchange.. you give away some page rank and receive some. Like many bloggers, I thought page rank increases for each link exchange.

    1.) If you don't know how to use meta tags .. Look it up. There is a command you can attach to your links to tell the spider crawler of search engines to not follow out-bound links on your page. It is imperative that you attach the Index, "NoFollow", tag to each of these links. If you don't have these tags for your links, your page rank actually goes down for each out-bound link.

    2.) Back links, also known as one way links, are way more effective than two-way links, (for example a link exchange).. because in two-way links you're giving page rank away, with back links, you gain page rank - as I said earlier. This is another reason why marketers use social networks and social bookmark sites. Post your link on as many different websites as possible, it actually will help your page rank.

    I hope this clears a few things up.
  2. getagrip

    getagrip Gold Member

    Great post! Yes, one way links are much more effective to give your page a boost compared to link exchanges.
  3. VictoriaNTC

    VictoriaNTC Silver Member

    Dear De La Mente,
    Thank you big time for the information.
    I have been working on backlinks and you have cleared up three of my questions.
    Have a great weekend!
  4. Newbie Shield

    Newbie Shield Gold Member

    De La Mente,

    Hold up. I know that you're trying to be helpful, but I'm sure that you don't want to misinform anyone.

    You're confusing two different concepts. If you place Index No Follow in your meta tags you are "talking" to indexing spiders. You're "asking" them not to index your page.

    If you don't want to bleed page rank, you include a rel="no follow" command in your link to an external page (different site).

    Understand the difference?

    ~Newbie Shield~
  5. De La Mente

    De La Mente New Member

    Right, Shield.
    I was thinking that the term was always considered to be meta even in HTML. But regardless of what I was thinking at the time.. The code would be easier to show. An example of this would < a href='' rel='nofollow' >
  6. pcwork

    pcwork New Member

    Getting one way links is always better
  7. proson

    proson New Member

    one way is better than 2 ways or 3 ways, I think google already said 2 ways links are going to be discounted on their ranking system..

    don't just seek page rank , seek ranking.... page rank is an estimation of 3 months ago. no one knows exactly how it is calculated beside Google...
  8. ndpanchal

    ndpanchal New Member


    I want to know what are link exchanges. and what is the use of it.

    Please reply.

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