Do as I do...really??

Discussion in 'General Marketing' started by netresult, Aug 29, 2007.

  1. netresult

    netresult Member

    On all forums related to making money on line, this one included, the majority of postings seeking or giving advice on how to make money on the internet have links to other websites extolling easy methods of making huge incomes.

    Why, then, aren't these posters benefiting from their own adverts?

    For example, I have just been reading a long thread on another business forum. The writer is a single mum asking advice about how to make money on Ebay. Many of the respondents give good answers mostly indicating the difficulty of Ebay trading and warning about massive competition. But lots of these people had links to sites promising huge Ebay incomes or massive earnings from XYZ marketing schemes when you purchase their schemes for $67, but it is obvious that they are just as broke as the original poster!!

    So the moral is this: Howard Hughes, John Paul Getty, Bill Gates etc never bought a book on how to get rich (as far as I know they have never sold one either). Just be aware that the authors of these business opportunities are out to help one person only - themselves!

    Set up a website, sell a tangible product/service, thats what I do. As yet I haven't needed a website but I am working on that now. Commerce is no different now in this internet age to what it was 100 years ago. Just selling methods have changed for the better in this exciting internet age. The problem is we are witnessing the floating to the surface of all the scam garbage eager to relieve you of your hard earned cash! The Victorians had similar fraudsters in the guise of peddling salesmen purveying Miracle Health Elixors guaranteed to cure the pox and prolong life.

    (Another negative thread from netresult - I'll never be President of the MLM Appreciation Society)
     
  2. pcwork

    pcwork New Member

    Most marketing targets the many people who are looking for easy money
     
  3. safe4home

    safe4home New Member

    I would agree...if anyone is looking for a "get rich quick scheme" they will more than likely be disappointed. I know that my success has been tied directly to consistent hard work.
     
  4. juno44444

    juno44444 New Member

    I focus on websites that are not directly related to making money online. But in some cases one can sell a service or product that actually will help others to make money online.

    If you know that what you are signing someone up for is a useful product that will help them, go for it. My opinion. But I don't spend a lot of time on it.
     
  5. MyOwnBoss

    MyOwnBoss New Member

    I was actually watching a marketing video on this just today. The guy in the video was talking about hype and how he hates it, but then said, "As much as I hate it, you need to do it."

    That's the big catch.

    We all would love for advertisers to advertise results that ARE typical instead of the little *results are not typical* things we see now. The issue is: A new person looking to get some information must decide where to put his or her $79. While the honest approach is - well, honest; the vast majority are going to respond to the ad that has a bigger number.

    The only way to really judge what's a good product is to come to places like this where people interact and can actually tell each other what they got out of the ebook, course, whatever.

    As long as it works, people are going to use hype.


    Quoting: netresultOn all forums related to making money on line, this one included, the majority of postings seeking or giving advice on how to make money on the internet have links to other websites extolling easy methods of making huge incomes.

    Why, then, aren't these posters benefiting from their own adverts?

    For example, I have just been reading a long thread on another business forum. The writer is a single mum asking advice about how to make money on Ebay. Many of the respondents give good answers mostly indicating the difficulty of Ebay trading and warning about massive competition. But lots of these people had links to sites promising huge Ebay incomes or massive earnings from XYZ marketing schemes when you purchase their schemes for $67, but it is obvious that they are just as broke as the original poster!!

    So the moral is this: Howard Hughes, John Paul Getty, Bill Gates etc never bought a book on how to get rich (as far as I know they have never sold one either). Just be aware that the authors of these business opportunities are out to help one person only - themselves!

    Set up a website, sell a tangible product/service, thats what I do. As yet I haven't needed a website but I am working on that now. Commerce is no different now in this internet age to what it was 100 years ago. Just selling methods have changed for the better in this exciting internet age. The problem is we are witnessing the floating to the surface of all the scam garbage eager to relieve you of your hard earned cash! The Victorians had similar fraudsters in the guise of peddling salesmen purveying Miracle Health Elixors guaranteed to cure the pox and prolong life.
     
  6. happywife

    happywife Gold Member

    Quoting: netresultOn all forums related to making money on line, this one included, the majority of postings seeking or giving advice on how to make money on the internet have links to other websites extolling easy methods of making huge incomes.

    This is very funny and very true. I tend to look at the signatures of different people giving advice and see what their links are going to. If it is simply a make money site, I take what they say with a grain of salt.

    Having said that, I do include in my signature a link to the program I use to make money online. First I put the links to the sites I have actually built using the program to try and establish some level of credibility.

    My purpose in posting in this forum and one's like it are 3-fold:
    1. Initially, I was advised to post in forums to increase my link popularity to the sites that I have built.
    2. I discovered I enjoyed sharing and learning ideas with other people in the same field and with similar interests - actually, it's getting addictive.
    3. I genuinely believe in the program that helped me get my start and I know I couldn't have done it without their help. If I make some commissions out of helping others and pointing them in the right direction, Praise the Lord, I'll take them. [​IMG]

    Bottom line - don't jump on every opportunity people promote. Look at their own work to see if it is something you want to duplicate in your own fashion. That's my advice to myself, by the way. [​IMG]
     
  7. juno44444

    juno44444 New Member

    I still feel that in the long run, honesty pays off.
     
  8. MyOwnBoss

    MyOwnBoss New Member

    Honesty pays off, true.
    I'm not talking about blatantly lying. I'm just talking about hype.

    The majority of sales pages paint the rosiest possible picture of your income possibility, usually glossing over the fact that it takes WORK to get there.

    Again, the hype gets on everybody's nerves, but as long as a certain tactic works, everybody will use it.

    I've actually considered trying to put up a totally honest page just to see what people's reaction would be. I just think you won't get a lot of response. That's why marketing online is such a good way to make money.

    If you take any of the ebooks or courses by reputable marketers, you'll find you can make money. I literally mean ANY of them. The thing is, the vast, vast majority of people out there want either no effort plans (which don't exist), or do this and we'll pay you x (these exist - in the read 600 emails click the ads earn half a penny).
     
  9. juno44444

    juno44444 New Member

    I think they probably get short term income. But being honest would earn people who trust you and would buy from you in the future. And real people who will build real things, which makes them better customers.
     
  10. MyOwnBoss

    MyOwnBoss New Member

    Again, I feel like we basically agree, we're just not meeting on the terms. If you have a crap product, you have a crap product. There's nothing to be done about that. If, on the other hand, you have a good product that your beta testers have had varied results from (as every technique on earth will, marketing or otherwise), you're going to point to the ones who did the best in your marketing materials.

    It's just the nature of the beast. A sales page is like a resume to the person you're advertising to.

    Someone puts on their resume:
    -Learned to make critical decisions under extreme pressure
    -Became expert in customer service and retention
    -Developed innovative techniques to streamline product distribution

    Instead of:
    - Worked at Starbucks




    Quoting: juno44444I think they probably get short term income. But being honest would earn people who trust you and would buy from you in the future. And real people who will build real things, which makes them better customers.
     
  11. juno44444

    juno44444 New Member

    Haha. Yes. Positioning. Its great about Starbucks. I just wouldn't sell a crappy product ...
     
  12. ozopps

    ozopps New Member

    Quoting: netresultOn all forums related to making money on line, this one included, the majority of postings seeking or giving advice on how to make money on the internet have links to other websites extolling easy methods of making huge incomes.


    Of course.
    Most IM is trying to sell into a market comprising people already marketing online or those newbies who want to.

    Coupled with the fact that the 'easiest' products are virtual i.e not tangible goods and you effectively have people in a closed group exchanging packets of data to each other all day long trying sometimes exchanging money along the way! Sounds largely like a waste of time. Yet we all hope that the tangled web is big enough to sustain all this cross sponsoring and selling. We also hope there are more and more new people coming online each day as consumers, so there will be enough to go round for all. How to catch them at the on ramp is the problem.

    I know we are not ALL selling 'dream to be rich' products. The prospectors all need shovels so tool sellers and service providers should be doing well. Not sure about affiliates for all those however.

    The original thinkers, and the true entrepreneurs will always have the edge over the 'me too' followers. They will make money no matter what the medium. Generally they will have 'real' products and certainly they will have good products.

    Many people coming to forums like this are intent on branding themselves, attracting hits to their own sites, learning and broadening skills and giving advice where possible. Probably all of the above in varying proportions.
    Why do MOST come here? Because they have been told to post in order to attract traffic. It's just another thing you have to do, like clicking ads on traffic exchanges! ( How mindless is that?)

    We have to 'learn' to market because we are anxious to find the secret to making it work. Result: We all end up drawing from the same set of things and copying each other because it is part of a
    'system'.

    Any wonder there are (elsewhere on this forum), genuine pleas from people wanting routine, boring jobs they can do at their PC that don't involve selling dreams.
     
  13. anastasia

    anastasia New Member

    Quoting: ozopps
    We have to 'learn' to market because we are anxious to find the secret to making it work. Result: We all end up drawing from the same set of things and copying each other because it is part of a
    'system'.
    Hello,
    I am new to this Forum. For few weeks I've been researching Affiliate Program as an option for me. I am not good with computers, and English is my second language. All this is to my disadvantage. I like what you've posted, it sounds very honest! I've clicked the link you've provided, and came across Easy$40 Program. Is it OK for an absolute beginner like me, or there is something easier to start with!
    Best regards

    Anastasia
     
  14. cherie27

    cherie27 New Member

    ozopps: We have to 'learn' to market because we are anxious to find the secret to making it work. Result: We all end up drawing from the same set of things and copying each other because it is part of a
    'system'.

    If you are innovative enough, you will probably think out of the box. And get your success in your own way instead of following others' footsteps.
     
  15. malibumentor

    malibumentor New Member

    Re: HYPE

    In my experience people are thirsty for accurate information
    and I make some good money giving it.

    Here's the rule: It's Not Hype If You Can Back It Up!

    The sad, sordid fact is that the vast majority of people who
    buy ebooks or any books do not read past the first
    few chapters. And of those that do a smaller group will
    take action to succeed with the information.

    Direct Response is how we all do our marketing online to
    some extent. Pages that ask people to buy now, opt-in
    or take some kind of action. The message in these sorts
    of pages needs to excite people enough that they forget
    their normal tendencies towards inaction.

    Hype is one way to do it. Some of the great advertisements
    have been Full of Hype.... but every ad with a lot of hype is
    not a good ad - in fact most of them are quite bad.

    Don't make the assumption that you can succeed by merely
    overhyping your product. I have seen people come and
    go with this approach and for most of them it does not work
    very well. When a message is full of hype and bragging we
    naturally distrust the messenger.

    It's a balance, obviously. Credible information can and should
    be mixed with language that inspires the reader to imagine
    having great benefits.

    ie: "buy this and it'll be like having your own personal ATM
    that produces money like clockwork - hands Free!"

    This is obviously hype and many of us would read a little
    more but might roll our eyes[​IMG] when we get to the
    price/close.... Unless -

    we explain how it works in enough detail that
    skepticism is replaced by enthusiasm.

    Is it easy to write this persuasively? Rarely.

    That's why writing ad copy is a skill the good marketers
    work real hard to get, or they pay others to do it for them.
     

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