Hey guys the MLM Librarian here. Do you know the secret formula for PPC marketing? If you follow this formula I guarantee you will not lose your shirt. 1. You need to do the math and find out what each prospect is worth in relation to how much you will earn in upfront commission from your respective companys when you recruit the prospect on your team. For example, if your yearly income for one recruit assuming they do not duplicate is $160.00 and it takes 100 visitors to your site that opt in to get one recruit then your cost per click would be $1.60. Now if it takes 5 visits before 1 opts into your site then we have to take this in queston as well. ($1.60/5prospects = $0.32 click) Now we should only be bidding .32 a click. If you want to take more risk you could bid higher. Generally if you stay in this range you can stay safe .30-.67 cents a click. 2. 90% research 10% placing ads Google and amazon are good places to start in your research. Try to stay away from generic keywords like "MLM" "Financial Freedom" Work At Home" Network Marketing. They will produce alot of clicks but very few targeted leads, also everybody and his brother are using these keywords. A tool that has been helpful to me is Adword Analyzer. It gives me keywords that people have searched while using google and msn over the past month. It also gives me the cost per click people are paying. I use this info to find targeted niches where I can place my ads. It saves me time and money. The software is currently priced at $77.00 but I personally think its worth it. Focus on researching different Gurus and all their products, use these keywords, also titles of books, mispelled names, urls. All of these are perfect keywords. Remember 90% research and 10% placing ads and your on the right track. Hope this helps!