More and more people are considering home based business opportunities and if you are considering a home based business opportunity, the use of online marketing is going to be crucial. If you are not technologically savvy, have no fears, online marketing is very cost effective, anyone can do it (including internet virgins!), and it can be a whole lot of fun if you understand what you are doing If you are running a home based business opportunity, the only modification is that your brick and mortar will be your website. This will be your hub, where people can get to know you, your business, and how to buy your products and/or services. Once you have the website established, you have 2 simple goals: 1. Get visitors to your website (AKA traffic) 2. Convert visitors into buyers Some super clever internet marketers, in the 1990s, came up with an effective system for converting website traffic and is called the "sales funnel." If you can understand and properly implement the sales funnel strategy, you will be a huge success, and it will be so easy, you won't believe it. There are three goals of a sales funnel: 1. build a relationship with the prospective customer 2. filter out the people that would not be ideal clients 3. generate income on traffic that may or may not buy your big profit item. The reason you can truly make millions with a sales funnel is because of the amazing leverage generated through the internet. You can reach thousands and thousands of people a day, and you don't even have to be there. It's all on auto pilot.