When trying to get something from your readers, you need to create an environment, where they can see a clear call to action. You have to push them towards your desired action by yourself, otherwise they're lost to you. For example, if you want to get new subscribers, offer them something valuable in return. But, don't forget to create a big button, which includes a clear CTA (call to action) message, such as „Subscribe to get this report now“ or similar. Even better, if you have a software that can personalize your messages, the CTA can be much more effective. My services of choice are either Promobrite(dotcom), fully automated Prospectera(dotcom) or a bit more expensive and restrictive aWeber. Both are good for the creation of roi-making CTAs. What do you think? Is it possible to get any sales without a good CTA?