First Guideline to Search Engine Optimization

Discussion in 'Website Promotion' started by samda, Feb 19, 2009.

  1. samda

    samda Member

    Hello Community,

    Now a days the awareness and effectiveness of search engine optimization is spreading like anything. Many newbies are trying to optimize their websites. But there are a few websites that gives false information and divert them.

    Search engine optimization is a long term process. It is not like invest time and money today and reap the profit tomorrow. It takes at least 6 months. I hope many industry experts will agree with me. The most important thing is you need to do White Hat Optimization.

    So what is white hat optimization all about. Is that doing the optimization process by wearing a white hat !

    Nope. Just for fun. ok. Back to topic. So, white hat optimization is using right techniques in optimization. If you do some fraud techniques to change the search engine optimization, it may lead you in a wrong direction like throwing your website out of google's index. You may succeed but you may not be able to stay in that position.

    First Guideline:
    Very first advice for any one who starts a website for monetizing or SEO is to create a value to your visitors. Do create some useful contents. Think from user's view not from search engines view at first. The more value you give, the more success you reap. So the first guideline for any one is to create some value to your visitors.

    Just think from your visitor's view. See what are all his problems and try to create contents that can solve his problems. This must be the first thought.

    So this would be my first suggestion for any one thinking of SEO or website. Many will say its keywords is the first step. But I would keep value of the website in the higher place than the keywords.

    I think may experienced SEO specialist can share their view on this idea.

    Regards
    Sam
     
  2. Healthymom

    Healthymom New Member

    Hi,

    I don't think that SEO and keywords are mutually exclusive. I think it's possible to provide good content and at the same time, use the best keywords when you are writing it.

    Recently, I was doing a video to demonstrate the importance of using the right keywords. I typed in the keyword phrase "weight loss" and Google's search results page came back with 119 MILLION sites. now how can you compete with that?

    Now, if you chose a less popular but still in high demand keyword like "weight loss for women over 40", you would come up with 2,390,000 sites that contain that keyword phrase. Odds are a little better that someone will find your site. Keep punching in those keyword phrases until you get a number for the search results page where your site can be noticed. This takes a lot of research but it's so worth it.

    Assuming your site is targeted to women over 40 who want to lose weight, then your content should obviously be informative and valuable to them. Having one doesn't mean the other is not as important. Both are part of the long process of optimizing your site for the search engines.

    My .02 . [​IMG]

    Eunice
     
  3. bOsiNg

    bOsiNg New Member

    samueldarwin: Search engine optimization is a long term process. It is not like invest time and money today and reap the profit tomorrow. It takes at least 6 months. I hope many industry experts will agree with me. The most important thing is you need to do White Hat Optimization.
    When I was experimenting on SEO, It took me about 3 weeks to see my page on Top 20 (following the effective use of keyword) and yes, about 6 months to get it to the top spot.
     
  4. Newbie Shield

    Newbie Shield Gold Member

    Hi Sam,

    HealthyMom is right, you have to use both in-demand phrases that have reasonably low competition and provide valuable content. The two are not mutually exclusive.

    The keyword phrase is for getting found on the search engines and the valuable content is for the human visitor.

    ~Newbie Shield~
     
  5. samda

    samda Member

    Yes, everyone is right. There are some people who don't value people. Simply create web pages for search engines. So this should be avoided right ?
     
  6. Newbie Shield

    Newbie Shield Gold Member

    samueldarwin: So this should be avoided right ?
    Hi Sam,

    Yes it should be avoided. It's a sleazy practice. We all know how annoyed we get when we visit a site like that - what a waste of time.

    ~Newbie Shield~
     
  7. samda

    samda Member

    Newbie Shield: Hi Sam,

    Yes it should be avoided. It's a sleazy practice. We all know how annoyed we get when we visit a site like that - what a waste of time.

    ~Newbie Shield~
    Yes NS, I have seens many of them and got annoyed. So just came up with this post....
     
  8. gowriter

    gowriter Member

    SEO is naturally going to take a few weeks. It has to. If you suddenly get massive traffic before three weeks, the search engines are going to get suspicious and suspect fraudulent activity.

    So as much as you'd like to have that money rolling in that quick, you do have to take it slow.
     
  9. David_Ogden

    David_Ogden New Member

    If you are building a site for SEO once you have come up with a keyword or keyword phrase, you should try to purchase a domain with the same name. The title tag should be have the same title as name of website. Your meta description needs to include your keyword or keyword phrase.

    You need to provide good keyword rich content and have a blog or RSS feed to provide regular new content the search engine spiders love this.
     
  10. Jim Gillum

    Jim Gillum New Member

    If you have researched your niche, you will have exposed the best keywords.
    Therefore, if the niche and keywords are targeted to a specific group, the content containing the KW is also targeted to that group and should be the relevant content that Google is trying to present to their clients.
    Make sense?
     
  11. aaramire

    aaramire New Member

    I agree with you on providing useful content for visitors. There may come a day where search engine bots will be able to distinguish between good and crappy quality sites that provide no real value.

    Until that day though, keyword research is key to getting ranked well, followed by good content to keep your visitors.
     

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