No, I'm serious...apparently it IS that easy! I got this video through my advanced 1-800 / voicemail provider's monthly newsletter: http://gotvmail.com/newsletter/02-2008/entrepreneur-video.html Worth discussing. I understand the basic point, but doesn't it cost money to make money, too? Most startups don't make a profit their first year out of the gate, but start to do well gradually (that's how it was for me, anyhow). You're of course supposed to be concerned primarily with MAKING and not spending money, but it seems easier said than done to me.