Frustrated with PPC

Discussion in 'General Advice' started by chrisbag, Jan 16, 2009.

  1. chrisbag

    chrisbag New Member

    Well im just about at the end of my tether now,

    i have spent all day trying different keywords out for a campaign and i cannot find anything that gives me a high quality score. Every one is rated at 1 so im completely confused and really dont know what to do to correct this problem

    I really would be very grateful if anyone has any ideas

    thanks
     
  2. Homeboy

    Homeboy New Member

  3. Newbie Shield

    Newbie Shield Gold Member

    Hi Chris,

    Quality Score is largely determined by factors such as CTR, relevancy of the search phrase to the ad group, and relevancy to as well as the quality of your landing page.

    See if you can fine-tune each factor. It should improve your Quality Score.

    ~Newbie Shield~
     
  4. Marktech

    Marktech Member

    Google Adwords seems tough to me. I've tried over and over to create a successful campaign with no luck. Either no clicks/sales or a lot of clicks and no sales. Oh well, back to the drawing board...
     
  5. GavinStephenson

    GavinStephenson New Member

    Mike Dillard as A new book coming out lauching monday.. 19th jan.. Should be great, I always recommend his work

    So much value
     
  6. Homeboy

    Homeboy New Member

    Of course, you could just use Yahoo PPC instead, they still have millions of visitors (not as many as Google, but still lots), and you don't have to worry about Quality Scores. They're also a HECK of a lot cheaper than Adwords, therefore a much better testing ground for newbies IMO.
     
  7. cherie27

    cherie27 New Member

    You should study how PPC works first.
    As PPC is like a sport car, without proper handling, you will crash anytime.
     

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