Hello everyone, Last Tuseday I received the news about the new version of big G: Google instant. What I understood is that when you type in the search box you start seeing results before you finish typing. According to Google, you might see on average 20 different search results before you finish typing your query. This change from Google's side requires a huge investment as they are looking at 20 times more search queries to serve every day (that's 20 Billion search queries) in the form of servers and related expenses. On the users side, if you have a limited bandwidth you are looking at eating it up 20 times faster while you search. But this is Google's and its users' problem. Here is what concerns me: Some marketers rely completely on organic search results as their source of traffic. Thankfully I am not one of those, but I am enjoying having some of my income powered by those free visitors. If the affiliate site is optimized for a long tail keyword, it might not show up in the search results until the users finish typing their queries. Again according to Google the users don't always finish typing and just pick from the results that show on Google instant. This means significantly less traffic from organic search results unless you start optimizing your sites for the shorter, broader, hard to optimize for keywords. For Adwords users it's not clear how this will affect the quality score, as the impressions might significantly increase (20 times) before they are noticed by the users, which will certainly affect the click through rate and consequently the quality score. Any suggestions or ideas?