I ran across this video on a Tedx talk the other day by Simon Sinek, it's a very powerful video on what a business SHOULD be. I now have this saved as a favorite on my pc and watch it each morning...hope it inspires others to do great things. "People don't buy WHAT you do...they buy WHY you do it." Simon Sinek: How great leaders inspire action
Thanks for sharing that inspiring video. Product creators, marketers and copywriters can learn a lot and benefit greatly from embracing this approach. Hermas
Thanks for sharing..a business really should have a good "why" behind why it was built, and that why shouldn't just be money!
