Help with Yahoo Search Marketing

Discussion in 'Website Promotion' started by ssamekul, Nov 8, 2007.

  1. ssamekul

    ssamekul New Member

    I'm having a problem that I hope someone here can help me with here.

    I've been using yahoo sponsored search for a few days promoting a certain product and i've had a pretty good conversion rate and ROI.

    But then all of a sudden my clicks just stopped. I'm getting alot of impressions but no clicks. And no matter what i do it doesn't seem to help. I even tried increasing the bid. Actually I doubled it just to see what would happen, but i'm still not getting any clicks, just impressions.

    Can anyone explain this to me? or suggest how I can fix it?

    Thanks in advance.
  2. cmartel

    cmartel New Member

    A few things to check:

    1) Quality score. Yahoo has recently implemented something similar to Google's QS (quality score) and that may have tanked your keywords.
    2) Position - perhaps another advertiser is outbidding you
    3) Ad copy - check the ad copy for any obvious mistakes, changes, etc.
    4) Account balance - If you don't have any money in the account (or if your credit card has been deactivated) your ads may show but not record when used (if they're used at all).

    Hope that helps!
  3. Bigrich

    Bigrich New Member

    also your daily budget can put it on hold for example if you have a daily budget of say 50.00 then when the clicks reach that it will stop the campaign.

    call yahoo customer service they are great, I have always been satisfied with their help..
  4. ssamekul

    ssamekul New Member

    thanks for the suggestions. I'll look into that.
  5. pcwork

    pcwork New Member

    There seems to be some bugs in Yahoo Search marketing. I have been able to spend less than 1 dollar over 5 months

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