How Does One Find A Niche?

Discussion in 'General Marketing' started by VictoriaNTC, Jun 4, 2008.

  1. DigiExpress73

    DigiExpress73 New Member

    It is best to have passion for the niche you choose! But you can research on a niche and learn everything you can about that niche..
     
  2. payment proof

    payment proof Well-Known Member

    Agreed. Keywords help with SEO.

    SMM (Social Media Marketing) can bring in quality traffic as well.
     
    marryjhonson likes this.
  3. Popche

    Popche Member

    There are many niches, I think that the first thing you should do is ask yourself what is your passion. The best niche is the one you are passionate about.
     
    payment proof likes this.
  4. payment proof

    payment proof Well-Known Member

  5. Chris Garcia

    Chris Garcia New Member

    I wouldn't focus on the niche that makes the most money, I would focus on the one that you're passionate about serving. I personally help network marketers that want to learn the internet marketing space to build their business vs. old school alone.

    Find what problem you want to solve, and focus on the audience that that is relevant to. The money will come regardless.

    Chris
     
    payment proof likes this.
  6. elvisobryant

    elvisobryant New Member

    Victoria
    If you want the perfect niche, look for what interests you have. It is easier to sell or talk about things that you use or like. Also think about what you wish to do for profit, that opens up an entirely different can of worms. There are so many things you can do inside of a niche to make money as well. Obviously if you are not a sales person trying to work in sales no matter the niche would be a hard job to do. Look at your strengths as well.
    Personally for me helping people is what I do and it won't make me rich but I feel good about what I am doing and am happy.
    That is another thing, look for something that makes you happy because doing what you enjoy means you are not working.
    Hope this helps.
     
  7. frankysurroca

    frankysurroca New Member

    It's pretty simple, really. You find a hotbed of buying
    activity and you plant yourself firmly there to market as
    many hot products as possible to a very active market of
    potential customers.

    It's worked for hundreds of marketers who have become
    very, very rich, but let's face it--when you're getting
    started, nothing is ever quite that easy.

    I want to delve deeper into the idea of niche research,
    along with the mistakes that so many of us tend to make
    over and over again.

    When you can eliminate those mistakes, life gets much
    easier and the profits are more consistent.

    The Niche Research No-Nos

    First up, let's take a closer look at what so many
    starting affiliate marketers do wrong. At the very top of
    the list, and something I've been preaching against for
    years, is diversification.

    Of the super affiliates I've met, the vast majority
    (pretty much all of them, including myself), make their
    profits almost entirely from one or two niches.

    Yup, that's right, it's exactly as it sounds. They spend
    hours a day working on just dog training, or just marriage
    advice or just weight loss.

    They find a profitable audience and they hit them up over
    and over again with different products, sites, and selling
    points.

    Second, as you might have guessed, they stuck to the big
    niches--the evergreen ones that have always been solid
    moneymakers.

    Sure, they experiment a little bit, but only enough to
    check out other niches, not so much that they dilute their
    income from their one or two big niches.

    Which niches are considered the "big niches"? Weight loss,
    making money, satellite TV on PC, muscle gain, self-help,
    anti-spyware, forex, and money online.

    People are always looking for new products in these
    niches, so you cannot cannibalize your sales, nor can you
    run out of warm leads.

    Of those niches, weight loss and fitness are the biggest
    across the board, with making money coming in at a close
    second.

    Finding Your Niches and Products

    Of course, just saying "try out the stuff that works"
    isn't very helpful, so I want to go into a bit more detail
    on what you can promote and how to make your selection.

    Lucky for you, I have a couple of methods I like to use
    that have always been highly successful for me.

    In terms of finding product ideas, I usually stick to
    ClickBank and Amazon. On occasion, I will also use Google
    to review possible affiliate networks in greater depth.

    Amazon.com Research

    Let's start with Amazon.com. I start here because I want
    to first find a niche that has a large buying base.

    You can always find a product on ClickBank with high
    gravity, but even before that I want to identify the
    breadth of a potential audience first. You'll see why very
    shortly.

    To start with, visit Amazon.com and start reviewing
    products and topics in niches that you are interested in.

    This is very important, because you'll be spending a lot
    of your time investing in that niche, especially if it
    becomes one of your two big niches.

    Be sure it's something you're willing to write about and
    market extensively for months to come. If you could care
    less about weight loss or are afraid of dogs, those might
    not be the best paths to success.

    With that in mind, start searching on Amazon for books and
    other niche products. Your goal here is to find products
    with at least 20 reviews. Why just 20 reviews?

    Considering the fact that Amazon estimates only 1 in 1,000
    people actually review something they buy from their site,
    a product with 20 reviews is likely to have been purchased
    by at least 20,000 people.

    That's a huge market, especially if it's just one product
    in an information niche.

    If you can find multiple products in the same niche that
    all have 20+ reviews, you've hit the jackpot.

    It doesn't matter if the niche has 100 products or just 2;
    if there are people buying products, it's a good niche.
    You don't need to do any keyword searching, competitor
    research, or product searches, because you know you've
    found a good one.

    Moving to ClickBank

    With that in mind, it's time to find a product that you
    can actually market.

    In general, I don't recommend promoting physical products
    on Amazon. With only a 5% commission (to start), you'd
    only make $1 on a $20 book, and most Amazon products are
    on massive reductions, so profit potential is limited for
    info products.

    If you find a highly valuable product in a niche like
    "solar energy kits" or "home stereo equipment," you might
    rethink that, because you can make $15+ per sale.

    Generally speaking, though, you should never choose a
    niche where your minimum commission per sale is less than
    $15. That should be your magic number.

    So, with that magic number in mind, we take a stroll over
    to ClickBank--the number-one affiliate network on the
    Internet, where info products are sold by marketers like
    you and me for commissions of up to 75%.

    A single $20 book on ClickBank will net you a profit of
    $10-$15--much better for the time you invest into it.

    As for finding a niche product in ClickBank, go to the
    Marketplace (www.clickbank.com/marketplace.htm) and search
    for the product niche that you've already identified on
    Amazon.com.

    For most popular info niches (the major niches we
    discussed at the beginning of the newsletter), you'll find
    dozens of products.

    I recommend sticking to these major niches because they
    have more options and have proven conversion rates.
    Seasonal and specialty niches require more work and are
    hard to focus on in the long term.

    Look for a $ per sale of at least 15. Ideally, you'll get
    even more than this--upwards of $30+ per sale.

    Additionally, look for a gravity of at least 30. The
    gravity represents how many affiliates have successfully
    sold that product in the last few weeks.

    The higher the number, the better it converts and the more
    room there is in the market for you to join in.

    Later, you'll need to review the competitor sites to be
    sure you can find a place for your own websites, but for
    now, just identifying the niche is enough.

    Heading to Google

    Of course, ClickBank is not the only affiliate
    marketplace, and if you find a product on Amazon that
    doesn't show up on ClickBank, you still have other
    options. Go to Google and search for "NICHE affiliate
    program."

    Many times, other networks will pop up with plenty of
    options. A big chance for profit here would be in CPA
    networks that offer non-info product opportunities with
    massive chances for profit.

    Getting It Right

    There is no right answer for which niche you choose to
    work in. However, if you're even remotely serious about
    being successful and becoming the next big super
    affiliate, you need to pinpoint a rich, evergreen niche
    that can be solicited time and again for profits without
    boring you to tears.

    Do that, and you'll be well on your way to a successful
    marketing plan.

    The other thing I want you to do now is check out this
    cool video where renowned super affiliate Mark Ling
    discusses the secrets of success for affiliate marketers,
    as well as the type of mindset and skills you need to
    succeed:
     
  8. Muzzamil

    Muzzamil Member

    The three most profitable niches are Health&Fitness, Dating, and making money online niches. If you pick any of these and know how to monetize them, you are sure to make a lot of money. However I would recommend you to pick a niche that you are really passionate about because then your heart and soul will be in your campaigns. Good Luck and I hope I helped you.
     

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