I'm new to PPC advertising. I got a free $30 credit for Google AdWords from my host. I set up my ad and it ran for a while. When I looked at the stats, I saw my first click cost me $0.61. When I set up the ad, I opted to have Google figure out the best price per click according to my $30 budget. After seeing this $0.61 click, I lowered it to pay a max of $.30 per click. I'd really like some input. Is $0.61 per click expensive or not? I don't sell anything on my site, I'm just trying to generate traffic. Thanks everyone!