Here's WHY I send traffic to my Google profile by posting links to it: Google profiles looks boring but it's an awesome central "link farm" you can use to increase your traffic with Google worldwide search rankings. It has a PageRank of 3. You can put links to all websites you control you want to improve traffic for. You must build some inbound links to your profile though - in order for your profile to "pass rank" you must have links going to it. Here's my profile http://www.google.com/s2/profiles/108569753257459842614 You can see - Google profile looks quite dull, but Google gives love to itself, so don't fight the big G.