Now I may get laughed at here, but I really never thought of this. Maybe someone else out there hasn't either. I was on the phone the other day with a fellow im'er. He pulled up my blogs to give me some tips. He told me this story: When you come to a red light what do you do? I said stop. He said when you come to green light what do you do? I said go. He asked why? I said it's the way I am conditioned. He said when you come to a blue link what do you do? I said "Click?" He said "Ditto" so why in the h3ll are all of your links red? I thought is was pretty. How simple. Anyway, I changed my background to white, links to blue and my sales have increased, not by leaps and bounds, but $10 bucks a day can mean $300.00 per month, thats groceries.