Well... I have finally finished testing the usefulness of "free traffic exchanges" and I must say that there are some advantages to using them. I noticed though that most that directly point to your product, service or opportunity get lost in the mix and your site is passed over as just another click for credit. So... How can YOU utilize these exchanges in a way that will create a beneficial and unique experience. It all comes down to 2 things; 1.Creativity You must use your head to create a "catch page"(the page that people will see when they click on your free traffic link) that is not over cluttered with junk. Make the important stuff as visible as possible. Give your catch page a professional look and feel. I see so many ugly pages out there that look like they were created by some high school kid that just learned how to make a web page using horribly generic templates to make their pages. The fact is people will not even give it a second glance. 2.Attraction You must make whatever it is people will see as visually appealing as possible. You must create a desire to continue reading in the first few lines of info and then use magnetic sentences to create a need for your website, product or service. If you saw one catch page all the time you would most likely ride right on by it but if it were unique and immediately intriguing you might take a second glance. This is exactly what others are thinking when they see yours. By re-branding a common idea and making it more interesting you will maximize your results.