Making do with your budget.

Discussion in 'Website Promotion' started by DanoPano, Jul 27, 2009.

  1. DanoPano

    DanoPano New Member

    Budget minded people seem to get things done in a systematic manner.

    After all a budget which is catwampus, e.g. Federal government will only lead to chaos.

    So...

    My question to all who are willing:
    "How much do you spend on online advertising just to get traffic to your website?"

    Please include expenditures on software and ebooks and tools.

    Thx,
    -Danopano aka Pilgrim
     
  2. mountainmom5

    mountainmom5 Gold Member

    DanoPano: My question to all who are willing:
    "How much do you spend on online advertising just to get traffic to your website?"
    $0 [​IMG]

    I personally just use articles, and my SBI site is built to be seo friendly so most of that traffic is organic traffic from google.
     
  3. getagrip

    getagrip Gold Member

    All of my traffic comes through free sources, although at times, I'll pay for a USfreeads Premium account, which costs just under $10 a month. I don't really buy too many ebooks, but I've spent A LOT of money on them in the past...
     
  4. Newbie Shield

    Newbie Shield Gold Member

    DanoPano: How much do you spend on online advertising
    just to get traffic to your website?
    Hi DanoPano,

    That's a bit personal, don't you think?

    Same is true with asking how much a person makes.

    It would be in better taste to ask if anyone spends money to drive traffic or what avenues they spend money on.

    The answer to that would be placing ads as Keith pointed out, and using PPC.

    However, as M5 pointed out, it's best to start with organic traffic.

    Generate income for free with organic traffic for a while and then experiment with paid methods.

    ~Newbie Shield~
     
  5. A8ch

    A8ch Gold Member

    Apart from the curiosity factor, the actual dollar amount someone may spend to drive traffic to their website is really only meaningful when considered in conjunction with the rate at which that traffic converts.

    For example:

    Marketer #1 submits 5 articles in one day. These articles drive 240 visitors to her website over the next 7 days and account for 20 sales of her $27 ebook.

    Conversion Ratio = 1:12 (240/20)
    Total Income = $540 ($27 x 20)
    Gross Profit = $540

    Marketer #2 commits $100 to a PPC campaign. Her ad gets 392 click-throughs in a week and yields 14 sales of her $47 software product.

    Conversion Ratio = 1:28 (392/14)
    Total Income = $658 ($47x14)
    Gross Profit = $558 ($658 - $100)

    We can see from the results that marketer #1's zero cost article campaign converts at double the rate of marketer #2's $100 PPC investment, yet their gross profit is roughly the same.

    If these marketers were to switch campaigns they might each end up with disasterous results. Marketer #1 may be clueless about the finer points of PPC, such as writing an effective ad, figuring out how much to bid per click and so on. And marketer #2 may be lost on how to construct a magnetic headline, write compelling content and then anchor it with a solid resource box.

    So, there are several components besides the dollar costs of a promotional campaign that ought to be considered when you're trying to measure the effectiveness of online advertising.

    Hermas
     
  6. Singapoor

    Singapoor New Member

    A8ch: Apart from the curiosity factor, the actual dollar amount someone may spend to drive traffic to their website is really only meaningful when considered in conjunction with the rate at which that traffic converts.

    For example:

    Marketer #1 submits 5 articles in one day. These articles drive 240 visitors to her website over the next 7 days and account for 20 sales of her $27 ebook.

    Conversion Ratio = 1:12 (240/20)
    Total Income = $540 ($27 x 20)
    Gross Profit = $540

    Marketer #2 commits $100 to a PPC campaign. Her ad gets 392 click-throughs in a week and yields 14 sales of her $47 software product.

    Conversion Ratio = 1:28 (392/14)
    Total Income = $658 ($47x14)
    Gross Profit = $558 ($658 - $100)

    Good point A8ch. Also, I'm with NS on this one in feeling that essentially what you'd like to know is how people generate traffic (and I have to ditto on the etiquette point made).

    The fact is this, paying for traffic is a science.... being effective at it (i.e. - "investing money in it" as opposed to "wasting money on trying to do it") is something that comes with either a lot of experience over time or spending lots of time (and/or money) in studying the ways people who are good at it do it so that you know what you're doing before going in.

    With all of that said, M5's and getagrip's experiences are prime examples of the fact that you don't have to worry about budgeting towards paying for traffic generation.

    Btw, all of my traffic also comes from free sources.
     

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