Marketing related mailing lists

Discussion in 'General Marketing' started by Elinca, Sep 26, 2008.

  1. Elinca

    Elinca New Member

    I am on various marketing related mailing lists and I receive quite a number of mails
    containing information on a wide range of topics.
    I noticed that a lot of mails come with the headline "link correction" or something similar-
    now, I wonder - is this a kind of attention-grabbing marketing strategy??
    If this is the case, what are your thoughts on this?

    Kind regards

    E.
     
  2. westfam11

    westfam11 Member

    It is a marketing strategy and I don't like it. I for one will not even do business with anyone that uses it. It may cause you to open but it is dishonest if the e-mail has nothing to do with that.

    I am adamant about that. I will not use any misleading headlines for my e-mails whatsoever. I want to do business with integrity and honesty.


    Becky
     
  3. A8ch

    A8ch Gold Member

    In today's fierce scramble for your eyeballs, many email marketers will stoop to outright deception in their subject lines to get your attention. Maybe they are too lazy, indifferent, inexperienced, misinformed, or they simply lack the creativity to be original and above board in their approach.

    Unfortunately they do more harm than good to themselves, their cause, reputation and profitability.

    Everyone appreciates competition and admires ingenuity, especially when it's contained within the boundaries of acceptable standards. But not everyone is willing to make the effort, it seems.

    Hermas
     
  4. pcwork

    pcwork New Member

    Are the senders of these "link correction" emails the same?
     
  5. Elinca

    Elinca New Member

    pcwork: Are the senders of these "link correction" emails the same?

    yes, I am referring to opt-in lists. That is, mails I am willing to read - often I just delete them because it is too time consuming to read.
    This is probably true for most subscribers. Thus the sender might try to get attention by sending "link correction", "link fixed", "oops, wrong link", etc.
    Of course, it can happen (link not working) but the number of faulty links in recent mails is weird!
    It annoys me somehow and I am more likely to unsubscribe from the list..
     
  6. getagrip

    getagrip Gold Member

    Well, as others have eluded to, I wouldn't do anything unethical. However, if it is ethical, or if you can put an ethical spin on it, I think the best way to answer this question is thinking about YOUR reaction to these ads. Do they grab your attention and keep you reading, or do you throw them in the trash?
     
  7. Elinca

    Elinca New Member

    well, thanks for sharing your thoughts. I have certainly no intention of using this "strategy" myself, I find it rather annoying and not credible at all.
    And it seems to be used very heavily these days, I receive them nearly every day... they are very likely to be thrown in the trash. [​IMG]
    Best regards
    E.
     
  8. Phil Stones

    Phil Stones New Member

    westfam11: It is a marketing strategy and I don't like it. I for one will not even do business with anyone that uses it. It may cause you to open but it is dishonest if the e-mail has nothing to do with that.

    I am adamant about that. I will not use any misleading headlines for my e-mails whatsoever. I want to do business with integrity and honesty.

    Yes I agree Becky
     

Share This Page