Marketing Rule #1 - Don't Lose The Trust of Your Customers

Discussion in 'General Advice' started by The Copy Connoisseur, Jun 7, 2006.

  1. Apparently, most businesses take their customers for granted, thinking (wrongly so) that if a customer has bought in the past they will continue to buy in the future.

    I say this because I notice all the time that when companies wants to get you to buy from them, they're so nice and prompt. But when you have a problem and you need customer support you can really feel like a stranger and wait... and wait... and wait...

    Have you been there?

    I'm sure.

    Who hasn't?

    This mindset however, is detremental to business! You need to learn from these mistakes, avoid doing them, and be ready to sincerely help your customers or clients in their time of need.

    That's smart marketing!

    When you consider the average cost of customer acquisition, in other words, the amount of money it costs a company to "purchase" a new customer, you begin wondering how in the world do companies, especially large ones, allow themselves to lose their customers through mere neglect?

    Moral of the story - Don't take your customers for granted. And don't do anything that will jeopardize that trust you've built to gain their confidence. In todays highly competetive marketplace you must work hard to build trust! Only a fool abuses that trust!

    The smart marketer that applies this golden marketing rule in his or her home based business, will be able to build long lasting business relationships with people who will buy again and again.
  2. Vishal P. Rao

    Vishal P. Rao Administrator Staff Member

    Well said Ron! We have had a similar discussion before:

    Word of Mouth
  3. getagrip

    getagrip Gold Member

    I agree. It always kind of stinks when someone is real nice to you up front when they know they can make a buck or two from you, then totally blow you off after that, such as the money back guarantees many websites make, but fail to honor after they have taken your money. But not everyone needs to run a business that way, and if there are any honest people out there and want to start a business online, I'd encourage you to do so - maybe write an ebook on your field of expertise - and do EXACTLY as The Copy Connoisseur said - there are plenty of dishonest people out there doing internet marketing who don't care about their customers - its always nice to find someone who does...
  4. cherie27

    cherie27 New Member

    To gain the trust of a customer, the after-sales services is important.
    So that the customer will feel that they are take care of.
  5. LauraLicata

    LauraLicata New Member

    I agree wholeheartedly and I will take it one step further when it comes to dealing with your downline. I feel it is so important to inspire loyalty with the members of your downline and once you do that they will be yours forever!

    Take care,

  6. pcwork

    pcwork New Member

    It is far easier to get repeat orders from an existing customer than to get a new customer.
  7. Newbie Shield

    Newbie Shield Gold Member


    Good points. It's true that companies work hard to get that first sale. Then they will often treat you like a stranger. It is even more upsetting when you've been paying them monthly fees for several months or several years and they treat you poorly when you have a problem.

    I've noticed that the "customer service" departments are starting to feel like "collections" departments. Without going into details, it's very offensive.

    This is terrible customer service. Customers have a moral claim on a place of business, especially repeat customers.

    The customer creates income for the owners, investors, and employees of a company. This results in financial security and prosperity for the said individuals and groups. Without the customers, this would not be possible.

    In return the customer rightly expects good products or services as well as good customer service. The business is ethically and legally obligated to deliver on their promise. It's a contract and both parties must adhere to it.

    It's definitely about trust and long-lasting relationships. In fact, it's best to over-deliver. Reputation is everything.

    ~Newbie Shield~

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