Apparently, most businesses take their customers for granted, thinking (wrongly so) that if a customer has bought in the past they will continue to buy in the future. I say this because I notice all the time that when companies wants to get you to buy from them, they're so nice and prompt. But when you have a problem and you need customer support you can really feel like a stranger and wait... and wait... and wait... Have you been there? I'm sure. Who hasn't? This mindset however, is detremental to business! You need to learn from these mistakes, avoid doing them, and be ready to sincerely help your customers or clients in their time of need. That's smart marketing! When you consider the average cost of customer acquisition, in other words, the amount of money it costs a company to "purchase" a new customer, you begin wondering how in the world do companies, especially large ones, allow themselves to lose their customers through mere neglect? Moral of the story - Don't take your customers for granted. And don't do anything that will jeopardize that trust you've built to gain their confidence. In todays highly competetive marketplace you must work hard to build trust! Only a fool abuses that trust! The smart marketer that applies this golden marketing rule in his or her home based business, will be able to build long lasting business relationships with people who will buy again and again.