Most sales occur on a trust basis, but that takes time. Sure, who wouldn't like to get an immediate sale, reaping the results from the initial implementation? However, gaining trust takes a lot of time and effort. Keeping that trust takes even longer. When you're feeling impatient, keep in mind that leads need to be nurtured over a long period of time in order to make your lead generation efforts work properly and get the desired results. Personally, I like to give my subscribers 3-4 good tips, and the 5th one is a tip+promo. And by using bulk emailing service like Promobrite(dotcom), or fully-automated Prospectera(dotcom) I can blast personalized messages at the fraction of the cost in no time, watching my sales grow by the minute. Now it's your turn. How do you nurture your leads?