Product Before Business....

Discussion in 'Network/Multi-level Marketing' started by maplefemale, Jun 28, 2007.

  1. maplefemale

    maplefemale New Member

    I feel it is very important, when it comes to MLM's, to be selling a PRODUCT, more than a business. I have found myself that when I promote the product I get much more interest. Since it is a quality product, often consumers become business builders (since they naturally share with friends/etc).

    I've been told I should promote the business end more, since I am part of a group making alot of money. I am not sure if I should really pursue this approach more.

    What do you think? Should I promote the business more, or stick with the product approach?
  2. decker2006

    decker2006 New Member

    What is your product? If you have had success your way, why change? Are you happy with your income at this time? Your group is probably pointing out that you could really explode your business if you follow some of their proven strategies in business development.

    But, you have to do YOUR business in the way you feel comfortable doing it.

  3. talfighel

    talfighel Silver Member

    I personally think that if you can find someone in your upline that is very successful, then they would have a good answer for you.

    That would be the best thing to do for now.

    For me, it seems that doing both is the best way to go.

    Don't forget that you also want to sell the person the opportunity if you want to build a strong team and a strong residual income.

  4. RayvinAndRob

    RayvinAndRob New Member

    Dear Maplefemale,

    Hi there. We want to help you figure this out.

    Why do you feel it's more important to sell your company's product than to sell it's business opportunity?

    You said people appear more interested when you promote your product instead of your biz op.

    Obviously whoever told you to focus more on selling your biz op doesn't really care about what those people are interested in. Why do you think that is?

    We feel it's more important to form lasting friendships with people than to sell either our company's products or its biz op.

    And you likely feel the same way we do.

    Our team of mentors taught us how to STOP selling! They showed us the joy of serving people from the heart instead of only trying to get them into our deal.

    Whether the people we mentor join our business or not doesn't matter to us as much as the positive impact we've had on their lives.

    Ironically, we find that mindset much more effective for building our business and, to us, it feels like a way more natural way of approaching people.

    It also has the added benefit of allowing us to successfully conduct our business in an ethical way and it falls right in line with our personal core values.

    If you feel you'd like to explore our team's point of view a little bit more in detail, then feel free to call us or e-mail us at:

    (705) 670 - 9326 (anytime)

    To Your Success!

    Rob Nyte
  5. pcwork

    pcwork New Member

    I feel selling a good product makes better business.
  6. TopMentor

    TopMentor New Member


    I would say absolutely do both.

    Let me explain... life is about helping others by solving problems through a viable solution.

    Being a good listener is the key. Just spark up conversation with friends and/or strangers and listen to what they are saying. Maybe they talk about being tired all the time or in pain and your product can possibly address these issues.

    On the other hand, maybe they talk about having a bad day at work or not being happy with their boss, there is a problem that your business may be able to solve.

    Sometimes there may not be a problem to solve and in that case, don't offer either... just wait until your next conversation.

    You will become an expert in offering a solution to people's problems.[​IMG]


  7. Bolade

    Bolade New Member

    I agree...I feel selling the benefits of your product will produce better results especially when it comes to the warm market.

    However, because my business is not MLM, I encourage my new customers to inform me of their first vacation experience with my product. After hearing the great responses, then I ask if they can think of anyone whom they think could benefit from the product and if so I introduce them to the yes...lead with the product. If the person can not get behind the product they are not going to build a are then wasting yours and their time training, etc
  8. itsjoanne

    itsjoanne New Member

    If it's working great for you then I wouldn't change it.

    Most people are not interested in a business but many will be interested in a product, depending what it is.

    And every business needs customers.

  9. catfly

    catfly New Member

    Dear Maplefemale

    after years of selling I believe there is no 'one way' but i also believe very often keeping it simple is the best way.

    To answer your question ...selling the product is probably quite straightforward, promoting a business quite complex. If you get people hooked on the product it will at very least warm them to the idea of the business.
  10. happywife

    happywife Gold Member

    Ditto, ditto, and ditto.

    I have to agree with a lot of what has already been said. I don't have much MLM experience, but as far selling products versus business ops, I am learning that slowly.

    I do both with my websites. Mostly people come to my sites looking for product info. If they find what they are looking for and really like my site, they may browse around to find out more about me and how or why I've built the site. This leads them to the business opportunity of building their own niche business.

    If it makes sense to them and they are interested in trying something new or different I then feel I can thoroughly endorse the company that I use to build my sites, etc.

    Now, offline, I admit I probably build the business op more than the product. The reason for that is because I am so excited about what I have learned and what I am doing, that I can't help chatting away about it to my friends, etc. I'm really not even trying to "sell" them on it. I just love talking about what I'm doing 'cause I'm having so much fun. Some of them get interested and think of things they would like to do online. So, that is how it works for me.

    Reiterating what was said earlier, if you know of a solution to the problems people are looking for the answers to, provide the solution whether in the form of product or business op.

  11. BillChechel

    BillChechel New Member

    I agree, if its working dont try and fix it. Just continue to listen up and feed off what your prospect is really interested in.

    We have had this debate in our company forum with no clear answer as to which approach is better. Some think we should harp on the system. I believe that our product line is pretty unique and the nature of the product captures a much more business minded individual. For this reason I tend to lean towards the product line when speaking with a prospect. I believe that people who enter the business with no enthusiasm for the product and the company at all will fall to the wayside.
  12. happywife

    happywife Gold Member

    Funny how much difference a couple of months make. [​IMG]

    When I posted in this thread in September, I was not involved in an NM company, per se, and didn't really understand the debate that well.

    Just recently I have joined an NM and I am beginning to build a site that will ultimately build my NM business, Lord willing. [​IMG]

    Anyway, I came across an MLM/NM book that discusses this issue in detail from the perspective of a successful position. I can't give that specific book away, but there's a "short version" in my signature that I am allowed to give away - so help yourself.

    At this point, with what I have learned, it is my intention to lead with informative content, follow up with the product, and then ultimately, if the person shows interest, end with the business proposition.

    I'm a novice, so we'll see how this goes. [​IMG]
  13. kevin664

    kevin664 New Member

    If you are trying to recruit for your MLM business, I would
    focus on something that is very appealing and in
    high demand.

    .....More money, more time and more freedom.

    We all know that these commodities can be the end result through steady diligent promotion of your MLM business.

    Taking this approach could also be favorable to your
    company's bottom line.

    - Kevin Tyler Smith
  14. cebarber2

    cebarber2 New Member

    Sell yourself first. If you can do that, you'll have no trouble selling your product and your business.
  15. I believe the most successful are selling the "system", which incorporates the product, sales, and marketing. If your system is set up well then you'll be more successful.

    Take McDonalds for example. Do you think they are the number one hamburger restaurant on the planet because they have the best burgers? In a word, no. They have the best "system" in place to deliver a product to the paying customer.

    No matter what you are selling you need to develop a system that incorporates sales, product, and marketing. This is even true if you are selling a product in your living room on Tuesday nights.

    To your success,

  16. wendykrick

    wendykrick New Member

    Quoting: TheGuildRob & Rayvin
    I agree. It's about you. It's not about products or company. Lead with you!
  17. westfam11

    westfam11 Member

    It seems like a great idea to lead with yourself, promote yourself. To those of you that are doing this type of marketing, can you share exactly what you do and how you do it?




    Better yet, you don't have to do either anymore. I always thought the product or service had to be of value first and foremost over the business opportunity, and many others thought the money should have been the focus, so now you don't have to do either with the first no sales, no recruiting business. Don't sell it, just tell it and let people purchase from themselves, all at no cost, all with no fees, no purchase required, you simply need it, get paid to purchase from yourself, or not, simple as it gets, set and forget.

    Good luck to all, Mike
  19. Greg82

    Greg82 New Member

    I agree that you should have a business with a strong product that stands alone. With out that there is really no business. You should start by retailing the product once you get that to a level where you are making good income starting bringing in other hungry self motivated entrepreneurs who are eager to learn and teach them how what you have learned retailing your product then have them start recruiting that way you have a sustainable business foundation. Not a shaky tower of people. Let your retail sales drive your business. That way you can be in control and responsible for your results. If you are leading with you and selling you what are people really buying? What about the people that don't have the ability to lead quit yet what do they sell. It is extremely important to have a good product.

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