My pet peeve with phone sales pitches and even print ads is I want it in writing! On the other end are people like me who over explain things leaving the reader lost in all the details. Just as annoying if not more so. Outlining is the key but one that's seldom is practiced. Give an overview with links to the details in writing. I'm not a "know it all", I'm a "Wanna know it all". Put it in writing. That's why I like reading this forum.