Hi there, I had a couple questions that I'm hoping someone would be able to answer for me... 1. As far as the search engines and key word phrases, does the search engine 'see' small words and punctuation? Just wondering, b/b if you use the 'exact' key word phrase, sometimes it doesn't make sense to use it in a title or in a sentence in your article, unless you add a small word, like, the, and, is.....or a comma. 2. What is a backlink? And how many different ways can it be used? I'm guessing when you review someone elses lens, then you leave your info behind...is that a backlink and the only way it works? Thank you so much for any insight anyone may have!