I'm just curious about this. I read an article stating that being on the top rank doesn't necessarily mean that you have to apply all SEO there is on the web. And that a good website design, functionality and better content will yield regular visitors in time. It's like this, you create a website/blog stuff it with SEO then after some time you reached the top PR. Although there are a number of visitors, most of them just comes to check out the site and leave immediately and never comes back because of poor web design and content. On the other hand, you create a website/blog and make it costumer friendly(create good content and easy navigation), Not focusing on SEO but more on your website. Though being on the top PR will take time, having customers that come and will come again the next day will help you through that rank. Is the second situation possible?