A swipe file is a file or collection of headlines, advertisements, blogs, articles, posts, etc. A swipe file is an excellent form of inspiration as long as it is used correctly. Swipe files are never to be taken and used as originally published. The work should inspire you to come up with your own original copy, although it may contain elements of the swipe file you used. Whenever you have writers block, a swipe file just might help get the creative juices flowing. So go ahead, look at other's work and learn from it. Then create your own masterpiece.