It's not. Truth: Network marketing is a teaching & mentoring business. If you study vi-tamins, or long-distance switches, or the age of the monk in the white lab coat that scraped the mold off the rock on the full moon twice a year ... or ANY prod-uct or service ... you're wasting your time. Your product is people. So study people. Find out how you can help them reach their dreams. THEIR dreams. Not your dreams.People join people. They don't join companies. People don't care that the presi- dent of your company is a family man and has 3 or 4 families to prove it. Build people. People will build the business.When you build people, your retention rate goes through the roof.