I have noticed that there is a lot of confusion about the use of keyworks going around and you find bits and pieces of information here and there. I thought it would be good to bring all the main points here so we can have a reference. First things first, If you don't have quality content then good and revelant keywords are useless When trying to find keywords to use try to remember these 4 little tips. 1. Do not use broad keywords Using broad keywords will put you into direct competition with the big dogs. If you are a newbie then this is an area you will want to stay clear of at least for now. You will get lost in the massive overflow of information. 2. Do not use one word keywords Once again, you will get lost in the information because the competition is fierce. 3. Do not use keywords that have either too low or too high competition. Here you see there is discernment that is needed when selecting keywords. Try not to pick a keyword that is under 300 or over 10,000. Now the 10,000 number is a touchy subject since everyone has different ideas. But for now you can stick to these and always experiment to see what works for you. 4. Try to use keywords that have at least 3 to 4 words, making them phrases Your longer keywords allows you be unique and helps you to find an open window in Google. If you are unique and find something that is not oversaturated then you just gave Google a good reason to index you. And remember that keywords and/or keyword phrases are words that describe what you are talking about. These are the words that people are going to type in to find what they are looking for. There are many other things that can be said here but I just wanted to keep it simple and give a chance to everyone else to add to it, so maybe it can help you to get a better PR.