Not every one is familiar with the term SEO. Here is one simple non-technical definition. Simply put, it stands for Search Engine Optimization. It involves choosing the most productive key words and phrases that will most benefit a web sites traffic by increasing search engine ratings. Key words are those most frequently entered by persons looking for information by use of a search engine. We know what search engines are because there is search entry boxes everywhere we go online and even on our Internet browsers. Looking for something? Enter its key words into the search box and click on the search button. The results you get is a list starting with number one the highest rated and the most probable to be picked. Additional member SEO discussion is welcomed.