Warning: Long but informative post ahead! Society is so saturated with advertising, brands and logos that most don't get noticed any more. One must wonder - "is my standing out or getting tuned out?" Dr. Janet James PhD reported that research showed that we are receiving more than 400 times more information in a given day than Renaissance man yet we still have the same sized brain. Needless to say this is a large reason why our attention spans today are shorter. This is one reason why your expensive ad didn't generate the sales you hoped for - people tuned it out due to sensory overload. "Sixty percent of the newspaper space may be filled with advertising, but that advertising does not command sixty percent of the average reader's attention. We are inured to most of these advertisements and commercials... We often do not stop to even read or watch the ads at all, and when we do, they rarely penetrate or connect with our consciousness, let alone transform our identity." - Rodney A. Smolla If your advertising goes unnoticed, nothing else matters. Sadly, however, advertising is necessary in business, especially home-based ones: "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." - Stuart Henderson Britt So how do you get noticed? Write a good ad! The key is in the writing and how you present the materials. As legendary ad-man Bill Bernbach stated: ???The truth isn??™t the truth until people believe you, and they can??™t believe you if they don??™t know what you??™re saying, and they can??™t know what you??™re saying if they don??™t listen to you, and they won??™t listen to you if you??™re not interesting, and you won??™t be interesting unless you say things imaginatively, originally and freshly.??? We now return you to your regularly scheduled broadcast... Mike.