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joanpeterson
Forums Member
Joined: 29 Jul 2009
Posts: 149
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#1 · Posted: 23 Dec 2009 14:37
This is a link to the New York Times article. It highlights the case of an online retailer that reduced their adword campaign. However, reduced sales and more competition made their decision to reduce their adwords campaign a decision that they regretted.
http://www.nytimes.com/2009/12/22/technology/internet/22search.html?th&emc=th
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getagrip
Joined: 20 Feb 2006
Posts: 2086
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#2 · Posted: 19 Jan 2010 00:59
Thanks for sharing that article. It just goes to show you how complex Adwords can be, and how "on top" of your Adwords game you need to be profitable. Adwords can be a great tool, but I think it is best to start out with the free methods of online promotion before jumping into Adwords. Otherwise you are likely to lose money...
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onera
Forums Member
Joined: 10 May 2009
Posts: 48
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#3 · Posted: 1 Mar 2010 00:53 · Edited by: onera
Yes, AdWords is a big money sink unless you know what you're doing. It's sad but true that most AdSense money is made from newbie AdWords advertisers. Experienced advertisers will not bid on content network (AdSense publishers) for more than 10-20 cents. So, the publisher's cut will be 10-15 cent per click.
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