ChrisPotter
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#1 · Posted: 18 Oct 2010 08:57
Hello Everybody!
Keywords area an essential part of 'search engine optimization' or 'SEO', and are very necessary to the success of your online promotion. In this post, I will talk about what keywords are, why they are important, how to get your keywords and lastly some helpful tips on how to get great keywords that will result in high-quality leads.
What are keywords?: Firstly, I would like to talk about what keywords are. Keywords are phrases that represent or describe the product or service you are selling. If you were trying to sell a TV, you would want to place an advertisement for it. You need keywords that your potential customer is likely to search up in a search engine, so that your ad. will show up infront of them.
Why are keywords important?: Think of keywords as location's for your advertisement. Stores have physical locations, however, in an online business our location is represented by keywords. To further explain this I have an example;
If you were opening up a burger shop, you would want a location that will lure customer's to your business by being close to traffic, malls, busy intersections, etc. well the same thing goes for keywords. You need keywords that have a good amount of prospects coming through. By putting your business in the proper keyword "location's", your business will thrive. Target the wrong keyword phrases, and your business wont get much traffic, or prospects to your website.
How to get your keywords: To get keywords for your advertisement, you should think about what your prospects (customers) could [u]also[/u] be looking for in the search engines. Phrases that represent your product or service. Use things like your name, your domain name, or other domain names that you own. Other products that you sell (affiliate,direct,etc.). Acrinims and full names of your product or company, or both! Look online to find good keywords, look on websites like youtube, amazon, alexa, and search up competition the you face in your market, and look at there keywords. Make a list of all your potential keywords and then file out the weak ones.
Tips on finding great keywords: When picking keywords, for the average product you want phrases that have a high traffic flow. You can research how many 'hits' your keyword reaches through WordTracker. You should try to pick original keywords, and use keywords that have little to no competition, especially if you are just starting out. There are a lot of keyword research sites that you can use, search up 'keyword research tools' to find a tool that you like to use.
There are three types keywords they are phrase match, direct march, and broad match here is what they mean;
Phrase match -> Close proximity to your keyword
Direct match -> Only for exact format (your name)
Broad match -> The keyword in any order.
There you go everyone! A basic comprehension of keywords, why there important, how to get them, and a few tips that I have picked up.
I hope it helps!
Chris Potter
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