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SkinnyDrops
Forums Member
Joined: 19 Jun 2012
Posts: 2
#1 · Posted: 19 Jun 2012 21:30


Hi, I'm just starting with a new company and don't know much about SEO. Do most people do it themselves or pay someone?

Any advice is appreciated! Thanks!

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Cyndi
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Forums Member
Joined: 12 Oct 2007
Posts: 217
#2 · Posted: 19 Jun 2012 23:33


I do it myself and focus on SEO basics like fresh updated content, keywords, and backlinks. Some people pay to have someone do it and I have tried that.

But I've always had better results doing SEO myself.

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talfighel
Silver Member
Joined: 17 Mar 2007
Posts: 1209
#3 · Posted: 20 Jun 2012 09:55


Cyndi,

Never pay for someone else to do this for you. It is a waste of your money. Plus I hate to tell you this but you should never rely on the search engines to bring you massive or any traffic that will make you tons of sales.

You are pretty much competing with MILLIONS of other websites.

You should always combine different strategies so that when one technique dries up, others are working well for you.

You can do:

PPC
Article marketing
Video marketing
Press releases.
Banner ads.
Forum marketing.
Blog commenting

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Barb Thornback
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Joined: 25 Apr 2008
Posts: 317
#4 · Posted: 22 Jun 2012 08:09


Agree entirely Tal!

Spent far too much time on SEO only to have some of my websites 'penguined'!!

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JayW
Forums Member
Joined: 26 Apr 2012
Posts: 15
#5 · Posted: 22 Jun 2012 17:01


Talfighel makes a great point. Besides competing with other websites you are also placing your site at the mercy of Google Panda and Penguin updates. If you have a serious business I would explore low cost paid traffic options like MSN adcenter or Facebook. Google Adwords is probably the best option but it is more expensive. If you dont have the budget to pay for targeted traffic then focus your marketing efforts on social websites and web 2.0 sites using article marketing. Search traffic is nice, but you don't want your business relying on it. I've seen Google's algorithm updates destroy a business over night.

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Just2EZ
Silver Member
Joined: 14 Nov 2010
Posts: 751
#6 · Posted: 22 Jun 2012 19:06


Funny answers to the question of SEO but valid to a point.
One can build a business entirely with paid advertising, but...
the question was about SEO, DIY or paid?

If you are asking about the company you work for, most pay outsiders.
Depends on the size of the company and their advertising budget.
For work at home and small business websites doing it yourself is easy.

I think most of the members here do their own on page SEO and off page.
The simple truth is quality unique CONTENT will always rule the search engines.
And a picture (or video) is worth a thousand words is just as true as ever.
That includes banner ads, far from obsolete they are still cost effective.
With any paid advertising targeting your ad placements is key to success.

Know who your potential customers are and give them what they "need".
People search for information on the web over 2 million times per minute.
(almost half of those are misspelled so google corrects them now, bummer)
((don't get me started on my dislike of some search results lately))

Anywho, create unique content and spice it up with pictures including (SEO) tags.
Using WordPress can greatly enhance your search engine placement.
Other programs also work just be sure you include a sitemap.xml and ping new posts.

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