For those of you who are building your list, many of you are building it through pay per click and many of you are building your list through solo ads. There is a lot of discussions online on whether pay per click is better or worse in creating leads that convert to sales then solo ads. In my own view and testing, if you want to get better return on your investment, I would go with pay per click ads. Solo ads are great but are only good when you send people to the sales page directly. If you are building your list with solo ads, your conversions to sales will go down a whole lot. Don't forget that a lot of people use the same solo ad vendors that you are using right now to build their own list and your conversions will go down. Those same subscribers that you getting through solo ads, they are on other lists too and are already bombarded with other emails and offers from other marketers. The quality of subscribers that come from pay per click is far better and you will see that if you go this way.