The Network Marketing industry has changed in leaps and bounds over the past two decades. The days of recruiting through warm markets (ie.) friends and relatives are no longer effective like they use to be from the 50's to the 80's. When companies shifted over to internet websites , a revolutionary change took place. Out with the old and in with the new. The problem with the industry is that most companies still teach the same methods. You know the ones I'm talking about; make list of friends and relatives, hand out brochures & DVD's, use the 3 foot rule and the list goes on. These old methods just don't work anymore. It might work for one out of a hundred who happen to be well connected knowing hundreds of people. To be a network marketing success you must have the following: Your Own Website ??“ having your own website is the first step in becoming a successful network Marketer. The site would be generic and brand you as a specialist who can help them solve their pain or problem. Company duplicated websites will not accomplish the goal. They will position the company as an expert rather than you ??“ giving you very little positive results except you name on the top right corner of the site. Auto Responder - you need to be able to collect the name and email address of the person going to your website. This is known as an optin. You must always...always have something FREE to give away such as a report on the subject matter. This serves as an incentive for your potential client to fill out their personal details. It helps in building a trusting relationship and allows you to have endless contact with your client; building a stronger trust factor. The Written Word ??“ or copy writing as it's called is effectively using words that prompt people to take action. In this case; the action you would like them to take is to give you their details allowing you to give them more valuable content on the subject matter.